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Parade — Brand design platform for entrepreneurs
Build your own Style Guide without hiring a designer. Describe the brand personality you want and pick from AI-recommended fonts and colors. You’ll get a free wordmark logo, font stack, and extended color palette, plus a Style Guide to show it all off.
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Anna Filou
?makers how does Parade create unique logos? Every automated logo design service I’ve checked out so far picks an icon from a large database (and those icons were not meant to be used as logos in most cases, which shows) and they combine it with the brand’s name written in a nice font. Is this what Parade does or do you use a different method?
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@anna_0x hey Anna! great question. we've found the wordmarks, rather than icon-based logos, are best for early stage ideas. the best logos have symbolism, which would be hard to get automatically, and early stage products change target customer and value proposition frequently, so the symbolism might change. for now, we've massaged fonts (changing weight, casing, etc.) until they are distinctive wordmarks, and these should be enough to launch your product :)
@___xray ohh so you don’t do logo marks at all! I think that’s the sensible choice since, as you said, they’d be hard to create automatically.
It seems like Parade is a serious service then, and that you genuinely try to help people get a good logo, instead of offering very subpar ones to trick people who don’t know better into paying (like sadly a lot of logo generators do).
It would probably be a good idea to mention somewhere that you only make wordmarks and why, because a lot of people will otherwise assume that you will create a symbol for them too and they might get disappointed when they discover that that’s not the case after they sign up.
This is such an incredible platform for businesses that are just getting started. Well done and congrats on the launch!
I like the idea. But i am going to be that guy, seeing the landing page I won't trust it, you are selling design, but your own landing page is not good enough to sell it to me.
@michael_andreuzza hey Michael! thanks for the tip. it's always a work in progress :)
Great job! If you produce the design in a form of actual templates/pages/emails/etc (instead of suggestions) it's going to be super cool.
Congrats on the launch!
We used Parade for the branding on a hackathon project (paint.wtf) earlier this year and it was dead simple to use.
For 4 engineers, having something simple that instantly looked good let us focus on the actual meat of the project. Parade was a godsend.
@braddwyer Glad to hear it! I love seeing that we helped you focus on the goals of your project instead of getting stuck on design decisions.
Congrats on the launch! I'd love to be able to save/upload other brand assets that I use on Parade as well!
@borisandcrispin Thanks! That's something we should work on soon -- what types of brand assets would you like to save?
@bjorn_gustavson Thanks so much, we think so too! It's so key to earning trust from customers and investors at an early stage
Just tried this as a test and it's excellent! Straightforward and created very visually compelling brand images. Would recommend it to anyone.
@ericfettner Awesome, thank you so much for giving it a test drive! I'll shoot you an email - can't wait to follow up with you to hear your feedback
@breadista Thank you!! Existing brands can use it too! You can mix and match your existing styles with any ones you'd like to choose from our recommendations during onboarding. Happy to assist you during onboarding as well - excited for you to try it out and hear your thoughts!
Hey PHers!
My name is Alex Ray, and I'm part of the team behind Parade. We're excited it's on ProductHunt -- thanks @KatManalac!
Parade helps you launch without having to hire an agency or freelancer. It's fun to use for your startup or side project (or NFT or deep space exploration company -- or whatever else you're working on). Right now, it's focused on creating a style guide. We’re also working on tools for you to design your website, social media posts, and more, and it’ll all look great, automatically. In our dream world, Parade will be a design tool that makes you proud of what you can create, even if you don’t have any design skills.
I can't wait to see what you make
P.S. If you want to see an example of what you can build for free, check out https://app.getparade.com/produc...
This product gets better and better each day. Love the focus on simplicity, speed and design. Congrats on the launch!
This looks great. I love the idea of having a tool to make design a little easier so I can focus on the things I’m better at. Congrats on the launch, Parade team!
Congrats on the launch. I generally have fatigue around picking colors, fonts for my projects. Kudos for bringing this product to us. I will try it out in my next project.
@tomcharde We don't have any pricing on our website yet because those features are still in beta. Shoot us an email (beta@getparade.com) if you want a demo!
It's tough to get an idea off the ground these days, with all the design decisions, material and collateral that need to be crafted in order to lead with a great first impression. I'm excited for Parade and all of the ideas stuck on the runway that it will unlock.
Looking forward to it!
Well done. Makes this even easier to get a good idea into the market and tested. Though I am worried about commoditizing design, this seems to be a good balance for raising the expectations of the market overall for a baseline good, clean design.
This is awesome! Exactly what I need in building a new company and not overthinking the brand identity.
Parade has been essential to the rovetravel.com. We built amazing branding, marketing materials, and a website at a fraction of the cost of comparative services. Plus the team and service is incredible. Can't recommend enough!
Thank you so much @jonah_hanig2! We have loved working with you and it's so fun to see you bring Rove to life.
Before I found Parade, I spent a lot of $$$$ and almost 2 months working with a designer on a brand foundation that expresses who we are and what we are working to build. With Parade, in 5 minutes I had a style guide that better fits our vibe and brand. 100% recommend.
@bryson_tombridge wow, that's so cool to hear. Thanks for the support - can't wait to get more built to help you save those $$$$ ;)
Dang! Great products like these are going to put us designers out of a job real soon.
Congrats on the launch!
@saurabh_kanwar haha, thanks Saurabh. I hope we just make it where you have time to work on the fun stuff!