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Outfunnel — Marketing automation that drives revenue
Outfunnel is a marketing automation tool that helps you drive revenue. Make your sales and marketing work together through automated email campaigns, web tracking insights and ridiculously deep CRM integrations.
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@robinwarren Indeed, I had just kicked off customer development when we met! And thank you once again for recommending me "The Mom Test"! Who knows, had you not recommended it, perhaps there'd be nothing to launch here today :)
Why would anyone (sane) build yet another marketing automation tool?
There are dozens of really good marketing tools, but they are difficult to connect to your sales stack. There are also many monolithic tools that do “everything” but they’re increasingly hard to use, and come with a hefty price tag. As a result, SMBs struggle to get sales and marketing working together.
So we built Outfunnel, the marketing tool that drives revenue in at least three ways.
First, our secret sauce: ridiculously deep integrations with CRMs (Pipedrive and Copper, Hubspot CRM coming soon). Access all your CRM contacts, tags and custom fields. Sync email and web events back to the sales tool.
Second, our email automation features are designed to be used where sales and marketing need to work together. So you can:
* Get web and email engagement based lead scoring synced to your CRM
* Use contact owner from the CRM as sender of the email
* Track replies in addition to opens and clicks
* See revenue metrics in addition to usual campaign stats
Third, Outfunnel unifies web, email and CRM data to provide useful insights. For example, you can see which traffic sources convert best for your business.
Over to you, Producthunt community. Keen to hear your questions, feedback and suggestions!
Hubspot has been pushing the sales + marketing angle for a while. How does Outfunnel compare to Hubspot Marketing?
@sotak Great question. Outfunnel is somewhat a lite version of Hubspot but without the bloat and oversized cost. In other words if you are a SMB that is looking for a no-hassle marketing tool that works together with your CRM but don't want the overhead then Outfunnel would be the ideal candidate.
And while sales+marketing angle will be key we are looking to push the envelope further by starting the next stage in the evolution with revenue marketing. Read more here ;) : https://outfunnel.com/revenue-ma...
It's worth signing up even just to be inspired by @andruspurde 's great copywriting skills that defined the personality of Pipedrive and now Outfunnel. Congrats on the launch on PH!
@sandersaar Thank you :) Haven't done enough copywriting lately but this encouraged me to get back into the game more.
@peeplaja Good point. We're definitely be adding more data sources, but we've seen that for many small businesses / startups even having sales and web/email data in one place is a huge win.
Great team behind a wonderful product! And as many have already stated here, an integration with Hubspot CRM would be amazing :)
@tigranhakobian we hear you Tigran and will let you know as soon as we have the Hubspot integration out :)
@johanneskanter Noted! And for the record it's Hubspot CRM integration we're working on (rather than Hubspot Marketing that we offer an alternative for)
Respect + look up to Andrus a lot.
"Why would anyone (sane) build yet another marketing automation tool?" 🤣 (a question I asked myself as well. Especially when looking at Scott Brinker's MarTech landscape).
But Andrus knows this problem intimately (he spent 7 years at Pipedrive).
@smgrieser Indeed, being on that slide among 7600 other tools is quite intimidating. (And last year we didn't even make it to the slide). And we don't have all the answers yet, but this much I know that digging in the right place / pain point for long enough and with a great team is a good starting point. Onwards from here then.
And thank you for the kind words!
Great to see Outfunnel on PD! Curious to know when Hubspot integration will be live?
@federicowengi we're hoping to have the first MVP version out by end of July and have everything up and running properly by end of August.
Happy to reach out when we have something ready to test - keen to get early feedback.
Me and Andrus worked together at Pipedrive and if there is anybody that can build the best automated marketing tool out there, it's Andrus. And what a great user experience!
I’ve been watching outfunnel since its early days when @andruspurde started the customer development process, great to see how the tool is developing!
@lucjankierczak Thank you for taking the time to be one of the 100+ people I interviewed before we even started product planning! Building a startup would be sooooo much harder if the community wouldn't be as supportive..
This looks great. Signed up and integrated within minutes. I've been looking for something just like this specifically for Hubspot CRM so very keen to try it out!
@dogwithabone Easy of use is one of our main cornerstones :) And good to note that we're still busy building the Hubspot CRM integration but should have the first version out soon. Until then you can already use Outfunnel with Pipedrive, Copper or uploading your contacts directly.
I second the sentiment that Outfunnel is the real deal - the right people are behind the right product. Andrus and the rest of the team have years of experience working in both sales and marketing (and building tools that enable doing that better) and Outfunnel neatly ties them together.
Finally, some guys that listen to marketers and sales reps.
We need easy integrations, a clear understanding and a point system to manage our MQL.
Thanks, guys!
Looks good! If the tool connects traffic sources to closed revenue, do you also have plans to show which landing pages or content pieces assist sales most?
@smalter Absolutely - this is the holy grail of bringing sales+marketing together and something we're looking to get to very soon :)
Exports for Trello