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App Connector by Outfunnel — Connect your sales and marketing data, deeply and easily
Outfunnel's App connector makes it incredibly easy to create deep data connections between all your marketing tools and CRM (Copper, Pipedrive, HubSpot). Not very exciting, but extremely useful if you’d like your sales and marketing people to work together.
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I am wondering how is this different from Zapier, Integromat and similar services?
Congrats team on the launch!
@sotak Great question! Zapier is great for simple connections (eg. sending each new contact from tool A to tool B), and we're pretty heavy users ourselves. It's like using digital duct tape.
However when it comes to main sales and marketing use cases, things are often more complex. For example you may need to:
* Sync your whole database from tool A to tool B based on certain conditions, and keep it in sync 24/7.
* Record events (eg. email opens or website visits) back to the CRM
* Capture metadata like traffic source or campaign tags for new contacts / leads
* Tie all the data together to understand what marketing channels and messages are driving sales
We've been working hard to make these more complex use cases as easy to use as possible. Our first App connector users seem to agree :)
Super useful! In the world of App Tracking Transparency, making better use of your own data saturated across tools/platforms is really valuable. Congrats on the launch!
@peeplaja Yes we aim to create a 2-way integration where it makes sense. Eg. sync contacts from CRM to a marketing tool such as ActiveCampaign, then sync email engagement back to the CRM. (But we can also sync new contacts from email marketing tools to the CRM)
Love that some of the user groups in the video are in Estonian. Anyway, great product and great team. 💯
This is the future of growth stacks, congrats on nailing it early on. Are you planning on integrating with Drift?
@kairkasper Drift hasn't been requested that much thus far but it's definitely on our watch list.
Over 900+ companies use Outfunnel now? HUGE!
Love this team. Way to go @andruspurde + Outfunnel team.
Great answer on the Zapier question, btw. Also, I think someone else mentioned it, but think it deserved to be repeated: The need for deeper integrations and especially in B2B is key.
I have to say that, as an investor, it´s a pleasure to see how Andrus and the team developed in the last 12 months. Also fantastic to see the new integrations....the most useful and boring tool to connect sales and marketing :)
Cool to see how the product has evolved. Definitely does what it promises! Congrats on the launch, too!
This is just brilliant! Reminds me of the 4 levels of integration Scott Brinker often talks about! The impact of deep integrations is obvious to those who have felt the pain. Well done @andruspurde, @niirehtak and the entire Outfunnel team!
Ah, the eternal question of connecting sales and marketing. I wonder how much money has been wasted on sub optimal tools that don't do the job right.
If anyone is gonna do it right, it's @andruspurde and @niirehtak . Kick ass team! How can I be so excited about such a boring tool!?!??!
@andruspurde and @markus_leming congrats on your new launch!
This will reduce a lot the barriers of entry allowing us to connect our tools and keep data flow in the right path to segment and more.
Have a great launch day!
Outfunnel