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OTTO SEO by Search Atlas — Automate your SEO and start ranking
OTTO SEO is the world’s first automated SEO AI agent. With OTTO, you can complete thousands of webpage optimizations in just a few clicks. Eliminate the manual work of SEO and save hundreds of hours for your marketing teams.
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@madmanick What are your plans on helping products create landing pages? Before optimization, creation also is a significant problem which is to be solved.
@thepmfguy currently the SEO Content Assistant within Search Atlas and OTTO already supports full article AI content generation (including images via Midjourney, internal links, entities and NLP, heading structure, etc...) with support for LLMs like Claude, ChatGPT, and Groq.
In our next milestone release we're planning to add full HTML Landing Page generation and publication with support for Wordpress, Shopify, and Wix. This will also include the ability to generate Local Landing Pages for SMBs.
I’m just curious I see lots of SEO websites every week, what makes you guys different? Congrats on the launch.
@benjamin_sloutsky Hey Ben, Our team has been developing and using Search Atlas with customers for 7 years now, so we're not new. OTTO is the ONLY AI SEO Agent that provides a full Holistic SEO solution. The fact that we also have the Search Atlas platform included means its the only digital marketing platform you need for SEO.
Great product! Your video had me at "deploy all"!! I use GSC, ahrefs, Frase.ai, Claude.ai etc.
Which CMS systems does OTTO integrate with for deployments to web from your dashboard?
How well does OTTO learn editorial/tone of voice for SEO copy for a brand? Claude.ai handles this well. Can you make edits within the dashboard & "apply to all" for eg? Can OTTO remember those instructions for next time?
OTTO looks excellent for metadata optimisation - bravo!!
How well does OTTO handle longform blog copy optimisation? Can it take in % weighting of search intent for target search terms and re-prioritise H2s, H3s, H4s etc?
Can it handle optimising call-to-action copy relevant to target keyword search intent and optimise conversion rates?
@emily_willis1 Hi Emily, THANK YOU!
OTTO integrates with *ANY* CMS, because it's a javascript pixel that is compatible with any HTML webpage. We've tested it and confirmed it works with Wordpress, Shopify, Squarespace, Wix, Duda, Custom HTML websites, and even supports SPA websites built with React/VueJS.
OTTO's "Knowledge Graph" allows you to specify the tone of voice and business background information, that it will use in all of its AI generations including title tags, metas, content enhancements, GBP posts, new blog content, etc. You can pick which LLM you want to use (ChatGPT, Claude, or Groq) and it gives you full control to customize the prompts through the Knowledge Graph.
In addition, we fine-tune the AI model using your 1st party data in 4 ways
1) Crawling the Website's Content (all of the service pages, blog posts, knowledge base from the domain, up to 10,000 pages)
2) Knowledge Graph (which you can setup and configure, we pre-populate it with a scan of the business's social profiles and anything we can infer from the website's existing schema, but its best if you review and confirm the inputs)
3) Google Search Console (1st party data on the keywords the GSC site property is ranking for in Google Search)
4) Google Business Profile Connection (1st party data on the keywords the GBP is ranking for in Google Maps)
The long-form blog content generation through OTTO and Search Atlas is powered by the Search Atlas SEO Content Assistant, which is a product we launched years ago and hit #1 on ProductHunt. We have demonstrated its capable of producing content that's able to rank #1 on google without any edits. It infers search intent based on Page 1 of SERPs and the heading structure they used to successfully rank. That allows us to match the correct search intent for the keyword to what Google believes it is.
Great questions, keep them coming!
@madmanick WOW! Thanks for the detailed response! An impressive, feature-packed product, congrats Manick! 🎯
To use Caude, do I sign into my existing paid Claude account within OTTO, or is it included in the pricing plan?
What's covered in the Fremium/Start for free plan? Your pricing Starter Plan covers 5 sites - I only need 1. What features are covered for 1 site on the free plan?
I read lower down in the comments where you mentioned the Topic Map module. I'm currently undertaking a huge content audit to tidy up old content vs new pillars/areas of topical authority focus etc.
Can you brief OTTO on for eg "Audit my website within these 4 keyword "topics" and could OTTO provide an analysis of existing content vs content gaps for a blog? Marlee's blog is around 500+ pages currently.
& one other question, (since you asked for more! 😆) I must be late to the Search Atlas party, 🤔 but in your branding, what is "OTTO" versus "Search Atlas"? I find that confusing as a new user visiting your website.
Is Search Atlas the brand and OTTO is the product? Is it a house of brands model? Or is Search Atlas the technology powering the OTTO product?
This is awesome! Love tools that do the analysis for me.. This seems to go beyond the type of manual analysis AHrefs and SemRush do, and I'm here for it. Can't wait to dig in more!
Thanks, @trent_kennelly ! I’m glad you’re excited about OTTO! Can't wait for you to see the difference yourself!
This is such a good idea, it would definitely save a lot of time with content creation and SEO research! Also, I really like the video :) It's very well made and a fun watch
@lilyjahan Lily thank you for that! OTTO estimates how much time it saves and I frequently see OTTO projects saving between 200 to 3000 hours of work... depending on how many pages the site has and how much new content you're producing through the Topic Maps and AI Content Generation within OTTO.
The ROI our community has been seeing from OTTO is absolutely insane. We're producing 10+ new case studies per day as success stories from OTTO across all industries and business sizes.
Look forward to your questions :)
Say I sign up and 3 months later choose not to continue…
Everything reverts back?…(meaning you’re locking me in)
This is going to revolutionize the SEO industry. A one click method to fix SEO issues a REALITY ?? We're finally there, it's about time!!
Absolutely, @isabelnava100! OTTO is indeed set to revolutionize SEO. Thanks for the incredible support 🫶
Search Atlas does it again! 👏👏 It's amazing to see changes happen instantly on my websites after deploying them in the dashboard 🤩 As a strategist, I'm OBSESSED with the topical map visualizer. Congrats on the launch and thanks for making our jobs easier!!
@brit_bron Thank you Brittany!! The Topical Map Visualizer is one of my favorite OTTO modules too. Makes planning content strategy much easier (and dare I say, fun?)!
We're just getting started with OTTO, keep an eye out for the next big product roadmap milestone, the "Galactic" launch, on July 31st for mo' sizzle and fizzle, fo shizzle.
Are the changes tied to search atlas? I mean, if you remove the js code and stop subscribing to otto, do all your changes revert back to before? I have seen a couple of optimisers that work this way, dynamically rendering via the browser.
Hey, @oak_cassidy ! Yes, OTTO dynamically renders changes via JavaScript. If you remove the pixel or disengage OTTO, the optimizations will revert as they are tied to our platform. However, you can also manually implement recommended fixes in your CMS to retain changes independently of OTTO.
OTTO will definitely revolutionise the way we approach SEO!
Congrats on bringing such a game-changer to the market.
Huge time-saver !!
@mercedes_castro thank you! Looking forward to saving SEOs thousands of hours of tedious work so we can focus more on our content strategy, backlink acquisition, and having time to work more closely with clients 🚀
OTTO is a game changer when it comes to deploying SEO at scale. It saves us a TON of time when working on client accounts and really improves the performance of websites in very little time. Cannot recommend this product enough!
@arman_advani YESSS thanks for sharing your 1st hand experience with how OTTO's helped you deliver SEO results for your clients!
As someone who has tried numerous SEO tools over the years, I can say with confidence that OTTO SEO is the best one out there. Finally, an SEO tool that actually delivers! OTTO is the real deal. It is intuitive and is going to save us tons of time and money. The content optimization features are on point... From keyword research to content planning, OTTO streamlines my entire SEO workflow. Really beyond excited for this tool!!
@emcginnis Thank you!!! We spent the last 3 months fine-tuning OTTO with feedback from some of the brightest minds in SEO and digital marketing. Today is the culmination of the 7 years of experiments, testing, and hands-on research of doing SEO at scale across thousands of websites. So proud of the hard work of the Search Atlas Group team!
Hi. When building Wordpress sites i use rank math normally. If i use your app, then I dont need any seo plugin in Wordpress? 🤔
Manick is the most knowledgeable SEO expert I've encountered. Excited to see how he productizes that knowledge with OTTO!
Wow! Sounds like an incredible tool 🤯 To be honest, exactly what I need! @madmanick congrats on the launch!
To the OTTO Team: How does OTTO handle ongoing SEO updates with Google's algorithm changes? Is it adaptable in real-time?
@madmanick @daniela_echavarria2 It is! Search Atlas spends around 20k per month on an SEO experiments team to do single variant SEO testing and incorporate all findings into OTTO :)
What a great time to start using PH! I was stuck at an SEO issue and I have no idea how it works. Definitely lucky to have found this right off the bat! Congratulations and good luck @madmanick !!
@ajarihantjain96 Welcome Arihant! I'd say you're in a very good spot, with OTTO and Search Atlas you've got a huge advantage over the rest of the industry that are stuck in their old-ways of doing things in manual ways. Marketers using OTTO will be able to outcompete and outmaneuver larger more established agencies.
Of course I want to leave work early! This will save sooo much time from everyone 🤯🤯🤯 Love the UIX and the designs as well, chef kiss 🤌🤌
@jonathan_duque I'll relay your feedback on the UI/UX to our design team, they'll greatly appreciate it!
I just signed up and explored the tool
I mean - wow!
I can't believe you guys are offering the tool at this price. I am guessing this is an introductory price?
@bhargav_gajjar Welcome to the family, and thanks for sharing your experience with our product! Look forward to hearing more about your product journey and helping you crack Page 1 with OTTO SEO 😊
I don't really believe in AI replacing real SEOs but I do think that your tool can help with automozing many tasks! Great job!
@apogodina Absolutely! The point is to let it take care of the grunt work so SEOs can free up their time :)
OTTO SEO by Search Atlas