Optimizely for iOS — Fast and scalable A/B testing for iOS apps (public beta)

Mobile a/b testing is tricky and very much needed. We had this on our roadmap at PlayHaven for months but never prioritized it ahead of other things. Congrats on the launch, @ghigorange and team!

Be very interested to hear about people's experience with Optimizely. I love Optimizely for the web so I'm eager to try. There have been plenty of mobile A/B testing tools in past (Pathmapp, Artisan) but, in my experience, experiments aren't easy to set up.

When I saw this, the first thing I thought of was Taplytics (http://taplytics.com). Is there anything actually different between the products or this just Optimizely's move into the same market? Also — the onboarding on the landing page for the two products looks remarkably similar [1] . Coincidence or were y'all inspired directly by their page? On an unrelated note, I just had a horrible experience creating that comparison — anyone have a good tool for uploading two screenshots and annotating them? [1]

I'd love to hear about people's experience as well. We're thinking of using this or mixpanel's new mobile A/B testing framework and any insight would be great.

Thank you @rrhoover. I'm one of the engineers working on Optimizely for iOS. Feel free to contact me if you have any question or feedback on the product.

@harryraymond, @craigzingerline Optimizely's iOS SDK is now out of beta. We also introduced a Starter Plan that will let you try the product for free.