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OpinioAI — Discover what makes your customers tick, instantly
OpinioAI is a research platform that uses AI to analyze data, evaluate creatives and synthesize new insights to help businesses better understand their customers, test and evaluate ideas to move faster to the market.
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@fabian_maume @max_savonin1 hey Max, well we can definitely discuss this on a call or vie email: nikola@opinio.ai - do write! :) cheers
The impressive idea of using AI in marketing research; congratulations on launching, and I wish you a successful launch!
OpinioAI is an impressive platform that will undoubtedly help businesses make smarter decisions.
Combining data analysis, creative evaluation, and insight synthesis is compelling.
Keep up the excellent work this tool has great potential.
Hey there Product Hunt!
I’m Nikola from OpinioAI and I’m super excited to share what Gašpar and I are building!
Our platform is set to transform market research by offering a cost-effective, efficient alternative to traditional methods like surveys and interviews.
With OpinioAI, you can quickly gain insights from your audience through dynamic personas and market segments, backed by our synthetic sampling technique.
At the moment, in this V1 version we have built several tools to help businesses make informed decisions and discover insights:
⚡ Synthetic research: OpinioAI’s initial version offers a platform for creating synthetic buyer personas or market segments, which can be used to conduct research and gain valuable insights. This allows you to simulate and understand your target audience better before e.g. launching new products or marketing campaigns.
🔎 Analyze: raw data, discuss them with OpinioAI’s market research specialists to unearth deeper insights. It’s designed to help users make informed decisions by interpreting complex data through the lens of market research expertise.
🔬Evaluate: OpinioAI supports the evaluation of both textual content and images, enabling users to test their marketing materials, such as value propositions, copy, and visual designs, from the perspective of their created personas. This ensures that the content resonates with the intended audience and identifies potential areas for improvement.
🔮Model Fine-Tuning: fine-tuning is available for users who wish to refine their models for more precise outputs, starting with a model based on the Stack Overflow survey. As the service evolves, more fine-tuned models will be added, offering users the opportunity to collaborate on model refinement using their own data sets.
The future is even more exciting! We’re envisioning a platform where 👨👩👧👦 🤖 multiple AI agents can discuss topics and provide feedback. We’re also exploring multimedia evaluation capabilities, allowing us to assess different media as perceived by synthetic buyer persona.
With OpinioAI, the future of market research is here! 🚀And you can help us get to that future.
We’re excited to share OpinioAI with the Product Hunt community and we would love to hear your feedback on what we have now.
Please comment below with any questions, suggestions, or opinions you have 😉.
Thank you for checking out OpinioAI and your support!
OpinioAI seems incredibly useful for optimizing customer insights with AI! How soon can we expect third-party integrations?
@memphys_sk thanks Stefans... In the true light of product management, we'd need to discover that. What kind of integrations? Whats the value for our users? for you? How tough would it be to develop it.
All these need to be answered. We do have it on the roadmap, but also expect some traction/commitment from the users to guide us in the build.
If you're up for it, we can discuss it here or via email: nikola@opinio.ai
@dan16 Thanks Dan, at the moment we cant integrate with anything. But it's on the roadmap. Any tool you'd like to see connected first?
@nikola_kozuljevic personally I’m always looking for a better ways to analyze App Store app performance data. And correlate it to ads data from things like Facebook ad manager and App Store ads.
@dan16 I think this will be beyond our scope at the near-to-medium future. :/
OpinionAI looks like a revolutionary product that is worth exploring. Kudos to the team for launching this AI-powered product.
OpinioAI is precisely what modern businesses need to stay competitive! The ability to quickly analyze data and evaluate creatives using AI is a massive advantage. Synthesizing new insights to understand customers better and accelerate market entry is an invaluable feature. This platform is sure to become an essential tool for many companies. Great job!
Congratulations on your launch! This is awesome! Getting market research done without annoying people with surveys is a game-changer. Definitely gonna try this out!
Congrats on the innovative launch! @nikola_kozuljevic OpinioAI is an impressive platform for leveraging AI in market research. To enhance its capabilities, consider integrating a real-time feature that tracks and analyzes emerging trends. This could provide users with a competitive edge by allowing them to quickly adapt to changing market conditions.
@dmytro_semonov nope not yet. We might build it and focus on CDPs for integrations.
Brilliant tool for marketing and customer analysis. I'm pretty sure this gonna be a big thing very soon.
@arafen_shovon Thanks Arafen, hope it will indeed be like that and I'll invite you for a hack or two! :)
Your platform looks like a game changer for businesses wanting to understand their customers better and speed up their go-tp marketing process. The ability to analyze data and synthesize new insights with AI is incredibly valuable.
Great work with OpinioAI! @nikola_kozuljevic The ability to synthesize new insights through AI is impressive. I have a question How does the platform ensure the accuracy and relevance of the insights generated? and how it can help businesses understand their customers better
@zane_maum Thanks Zane! :)
And that's a great question.
Let me reply with the same answer I had in some thread earlier:
We approach the data sources from three different angles: first, LLMs themselves; second, user data and through embeddings; third, fine-tunning model based on existing data.
As you can see two out of three are based on our user's input. As for the LLM (and they're the foundation of the entire approach) scientists have discovered their unique power to precisely replicate human opinions. (Check this blog post here where we list some of the research: https://www.opinio.ai/academic-r...)
Now just to be clear: we think that the AI cannot replace human participants in research, yet. 😀 But what we have now is great for a hybrid approach, and definitely for some testing and prototyping.
And we also hear from our clients some amazing things that they've discovered.
We're just at the start of this revolution. Great improvements are ahead of us I'm certain of it.
Congrats on launching OpinioAI! The idea of using AI to streamline research and generate insights is fantastic. I suggest adding a feature for real-time collaboration with team members, which could enhance the platform's usability and make it even more valuable for businesses.
Excellent tool with great founder's team 💪😎 it has everything you can dream of! Congrats to launch. Wish you all the best!
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