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Oova — Understand your fertility and plan your conception with Oova
Oova is the first at home conception tool that measures two key fertility hormones together, creating a holistic picture of your fertility. Designed by doctors who had fertility struggles, Oova ensures that every data point is valuable and medically trusted.
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Eric Friedman
Incredible to see this out there - helping people with science backed results is amazing. Congratulations to the team.
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When my husband and I decided to start building our family, I started doing everything right. I peed on every stick I could get my hands on, I took my body temperature at the same time every morning, and I used every fertility tracking app. Luckily, I conceived my son after 18 months but those were the most devastating months of my life. The worst part was I didn’t learn anything about my cycle. I found that the tools I was using were hardwired for a woman that had a “normal” 28-day cycle, and that just wasn’t me. I realized that if I knew how my hormones were behaving, I would know exactly where I was in my cycle and I would know what to do and when to do it.
This is where the idea of Oova was born. Today, Oova is the only at-home tool that accurately measures two key fertility hormones - luteinizing hormone and progesterone - in urine and tracks this information over time. The entire platform is completely personalized as we do not compare a woman’s data to a standard threshold. We capture each woman’s unique hormone baseline levels and detect fluctuations in her hormones by comparing to that. Oova is able to identify a woman’s most fertile days and confirm that ovulation occurred in a particular cycle. In addition, if a woman is working with an Oova provider, her hormone data can be synced with their clinician’s dashboard to enable them to view her data in real time. Our goal is to empower women with information about their fertility, hormones and body. Oova enables a woman, her body, and her clinician to all have the same conversation.
Please note: We can only ship within the US at the moment.
Wow! It looks great. Never seen tools like this before — hope it could help lots of women all around the world. Are you planning to ship them internationally?
And I also do not understand if you need to the test every day or not?
@rusyasurkova Thanks for your question! We do have plans to ship internationally, hopefully very soon! You do not need test everyday. Oova comes with 15 test strips and our app/algorithm will tell you which days to use a test. It’s fully personalized for you based on your menstrual cycle.
This is amazing! Keeping track of your fertility is so very important, even at a young age. I'm so thankful that you have made it easy for people who share the same struggles. 10/10
@bellaholic Thank you so much! It's amazing how much women are not taught about their bodies and cycles until they are forced to learn, on their own, when their body fails them while trying to conceive. We have built Oova to educate women and inform them about their own personal fertility because every woman's cycle is different!
Congratulations on this launch. Finally someone is not putting us all in the same box. I could have saved 1+ years of frustration if this were around when I was trying to conceive!
@anita_schindelheim_rausch Thank you for the kind words! We're trying to break this mold that women are forced into and doing it with DATA.
Good platform and a great initiative which will really help people with good results.
Amazing product and I had a similar journey so I'm really impressed that you took that pain and came up with a solution. I wish you lots of luck!
@barbara_johnson7 Thank you so much! It's the best motivation to be able to help other women through this emotional journey. I appreciate the support!