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Ben Lang

Namogoo Intent-Based Promotions - Personalized, real-time promotions based on shopper intent

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Intent-Based Promotions is an on-site promo solution that offers the accurate and most profitable incentive needed to convert each shopper (if any). We help over 1000 global retailers keep profitability high, increase revenue & ROI.

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Ohad Greenshpan
Maker
Hey hunters 👋, I’m super excited to share that Namogoo has just released Intent-Based Promotions for Shopify. Now eCommerce brands can start running campaigns based on shopper intent in just a few simple clicks. Intent-Based Promotions is a promo solution for any eCommerce site that runs promotions (not just for Shopify). It offers each site visitor the accurate and minimum discount needed to convert based on their intent signals, buying motivations, behaviors, technical data, and other data signals, all in real-time. -HOW INTENT-BASED PROMOTIONS WAS BORN When we spoke to our customers who manage global eCommerce brands like Asics, Dollar Shave Club, and Argos, and asked them about their major pain points, we found that one of the biggest problems were promotions and how they can backfire. They told us that promotions work like double edged swords - they bring traffic and increase conversions but a lot of the time, it comes at the cost of profitability and margins. It also affects lifetime value and brand perception. -THE IMPACT ON E-COMMERCE BRANDS With Intent-Based Promotions, I’m happy to share that, on average, our customers are seeing higher sales conversion rates even though they offer smaller discounts and fewer promotions. They significantly save margins (one customer saved $17K on margins alone during the first week of the trial) and increase profitability and revenue by up to 30%. -HOW DOES IT WORK? Intent-Based Promotions offers smart promotions: * Only to visitors that have an intention to buy * With the minimum discount needed (or none at all) to convert each individual shopper * Serve the right incentive to each customer, triggering them to convert * At the right time in the journey By doing so, we’re also helping eCommerce brands avoid hurting shopper price sensitivity and ensure brand perception remains intact. --- About Namogoo Namogoo is a Digital Journey Continuity platform, enabling online brands to drive their customer journeys forward and clear the path to purchase. Our platform autonomously adapts to each customer visit in real-time, keeping the journey flowing right on to its destination. Over 1,000 leading global brands trust Namogoo to keep their digital journeys hesitation-free and their business on the path to growth.
Joseph Abraham
@ohad_greenshpan : This looks great Ohad! This should improve LTV numbers big time while lowering CAC. This is going to be a great success for DTC brands! Congrats on the launch 🌟
Ohad Greenshpan
Maker
@saascoach Thank you so much. It does improve LTV! Appreciate it.
Reza Sanner
I've heard that a focused approach to potential clients increases my chances of success. But I'd like my amv to find a grateful listener and thereby bring me income as a creator less long way. Do you have a guide on how to use your app? Maybe you need me to send you something as an example of my work to understand what I want to promote for earnings? I'm an amw creator who wants as many people as possible to see my work. It's important for me not only for earnings but also for popularity because I want to get authority ticks on Facebook, Twitter, and Instagram in the future.
Yoav Vilner
A long awaited release by the amazing Namogoo team. Go @ohad_greenshpan
Ohad Greenshpan
Maker
@yoavvilner Thanks Yoav!
Mick Reyess
Websites don't have the time and patience, and tech skills to deal with custom promotions. The easiest way for those sites is just to run a promotion for all of their customers. By making promotions custom made it's probably possible to save tons of money. That's an impressive idea. Just think how much impact an algorithm like this can have on a large e-commerce site.
Ohad Greenshpan
Maker
@mickreyess That's exactly what we heard from our customers when we made the research prior to the development. They take a "set it, forget it" approach as real personalization is a lot of work, and can't be really achieved with segmentation and human manual work. Thanks for your comment.
Ron Maza
Looks brilliant! One of my passions is marketing and SEO. Over the last few months, I started digging more into intent marketing, and I learned that it's not hard as it sounds. It's about better analyzing the content you create to make sure your target audience is the one who read it. So instead of writing on a broad topic that X amount of people read, you write about something that might attract a third of the people, BUT the ones who read it are much more relevant. In the Namogoo tool, it seems like they took this concept to a whole new level. Showing people the right ad, or saving money by not offering promotions to people who would buy the product anyway, seems like an intelligent way to improve site income. Small tip: It could be great to see on the landing page what the free trial includes.
Ohad Greenshpan
Maker
@ronmaza Hey Ron, we did take intent to a whole new level. it's more than segmentation, it's even more than personalization - Intent-Based Promotions take into account real-time behavior and buying motivations - I'm talking about for the current website session. The Intent "brain" analyzes a lot of different data points and on top of that benchmarks each site visitor to our database that contains more than 5 billion online shoppers. Thank you for your feedback - the trial allows you to activate 1 Intent-Based Campaign - you can choose from any eCommerce metrix you'd like to optimize. The trial lasts 14 days since activation.
Vuly Dobev
I love the concept. But may I ask if there's any difference between intent-based promotions and personalization?
Ohad Greenshpan
Maker
@vulydobev Hey Vuly, thanks for your interest. Intent-Based Promotions is a personalization promotion solution BUT it goes beyond regular personalization. Let's say you are on the hunt for a TV - you don't have the same level of purchase intent when you just started to search for a TV model and yourself after a good week of searching. Intent-Based Promotions can recognize how close you are to purchase, if you need an incentive or not, and if so - what is the right and minimum incentive to offer. We are monitoring not only personal (non-PII) data but also benchmark it to 5 billion online shoppers - so we know what is the minimum and most effective incentive to offer (if one is needed). Note - there are shoppers that have low purchase intentions, we won't offer any promotion to them as well, not to ruin price sensitivity or the brand's reputation. Intent-Based Promotions has a lot of good effects on eCeommrce
Rambo Matt
I think this idea is very good
Ohad Greenshpan
Maker
@rambo_matt thank you! our customers as well! help us spread the word! Thank you for your comment and support.
Yonatan
Looks promising! Good luck with the launch.
Ohad Greenshpan
Maker
@yonatan_snir Thank you Yonatan! Don't be shy to share the love :)
Jan Forsthuber
This looks interesting, would love to try it out! :)
Ohad Greenshpan
Maker
@forst yes! let us know how it was. Our customers see incredible results that are coming from all different aspects - LTV, AOV, conversions obviously, ROI, profitability - can't wait to see what effect it will have on your e-store!
Nadav Dakner
Killer team and product :)
Ohad Greenshpan
Maker
@nadavdakner thank you Nadav! what a lovely comment
YardBird
Smart & intuitive. Kodus Namoogoo Team
Lee's Razors
Love the concept ❤️
Liana Adamyan
Such a good idea!!! Good luck!!
Ohad Greenshpan
Maker
@liana_adamyan thanks so much!
Tilen Hojc
Brilliant idea!
Ohad Greenshpan
Maker
@tilen_hojc thanks! the great thing about it is that it works! :) thank you
Trey Morrison
Interesting. Nice!
Asaf Fybish
Intent based promotion is one of most efficient ways to easily improve your ROI and increase revenue based on shoppers' intention. This is a killer feature that is now also available to Shopify which is a game-changer! Thanks @ohad_greenshpan and the team at Namogoo for releasing this great product!
Ohad Greenshpan
Maker
@asaf_fybish Thanks Asaf! This is such a great thing to say. Let the change in eCommerce begin!
Zulekha Saiym
Nice creativity
Ohad Greenshpan
Maker
What do you think about Intent-Based Promotions? I'd love your feedback