Nice work, Ethan. Interesting that MyTime is helping small businesses with both operations and marketing. Which direction do you plan to expand into more in the future?

Hi all, I am the Engineering Lead at MyTime. Please let me know if you have any questions that I can help answer. I do think the real opportunity in this space lies in having a popular consumer platform that is tightly integrated with tools the merchant use to run their business. We spent the last couple of years building and perfecting a marketplace for consumers to be book appointments online: fully responsive, with native apps on both iOS and Android. Close to a million consumers shop and book appointments on mytime.com every month. The next natural progression for us is to use this marketplace, and our relationships with merchants, to back into a SaaS offering for our merchants. We have built an integrated suite of products collectively called MyTime Scheduler, that merchants can use to run their businesses. The MyTime Marketplace and the MyTime Scheduler together provide a seamless, tightly integrated experience to both the merchants and the consumers. A win-win for everyone!

For years we have seen "local business" startups create products that help consumers get discounts at local shops, rate & review businesses, etc. The startup market has been short on tools to actually help the businesses themselves. Merchants have limited technology to help them with marketing, customer retention, booking, communications and the like. MyTime aims to change this and the MyTime Scheduler is the first step in the journey. It's an arduous task to reach local businesses, sign them up, train them and help them use products regularly. I've never met a team more focused on this task than Ethan, Rahul, Lisa & Co. As an investor in the company it's been a fund journey to watch.

Very compelling product, @ethan_anderson. It's really a divergence of the popularization of push-button mobile experiences (i.e. push "Request ride" in Uber, get a car) and a new lack of interest among younger folks to actually call people on the phone. Businesses don't know how many customers they're actually losing until they begin using products like this and see the influx themselves.

Hi guys, congrats on the launch! What are the differences between MyTime and Square Appointments?

Consumers want to find, book and pay for services online or from their mobile phones - but unfortunately many small businesses are falling massively behind on this trend. We built the MyTime Scheduler to provide these small businesses with the tools they need to enable online booking and communication with their clients 24/7 - whether they're at work or on the go. Tell your favorite small business to sign up for a 30 day free trial here: mytime.com/merchants/scheduler.

Congrats on the launch @ethan_anderson + team. Love the product and the experience for customers and businesses that MyTime is already providing, furthered now by MyTime Scheduler.