Morningscore gives you the wonderful combination of overview and knowledge of your SEO performance.
Gather all SEO data in one simple tool
Watch your competitors' Google rankings
Monitor whether your SEO investment is sound
For the non technical guy, like myself, this makes my day.
Lost links, new links, ranking on keywords and following the development.
Pros:Gives a great overview on the value of my seo, 14 days free trial and lovely interface
Cons:Missing som features, but they are coming. Also a bit pricy for a startup like mine.