Liquid Focus — Safe, clean, and effective smart drink for focus

@liveink Hi Kevin, please make sure you are not on any type of medication if you take liquid focus. If you are taking any prescription or OTC drugs, please do not consume liquid focus or any additional nutrition supplements to be safe.

@liveink @fuchen17828942 at what point during sign up are people warned about this?

@liveink @lukees people who signed up will receive usage directions including the message and we will also have this message on the product label as well as on our website.

@rrhoover - Two years ago, we launched Morning Recovery to combat rough mornings after drinking. We actually launched first on Product Hunt: https://www.producthunt.com/post.... Two things motivated us to expand and build Liquid Focus since then: (1) Morning Recovery community is all about productivity. Our community has asked for solutions to their everyday productivity needs, including brain fog, which became the driver for Liquid Focus. (2) Like most startups, our team works hard to focus on getting things done in a fast-paced environment under countless number of distractions. Coffee just wasn't the answer to our productivity needs. We needed something stronger that would help us focus without crash or jitters. We needed/wanted this product internally as much as externally by our customers.

@rrhoover @sisunlee this sounds so toxic. You were all failing to meet your standards for productivity and were being inundated with distractions and chose to invest in pharmaceutical bandaids to likely deeper issues?

@rrhoover @lukees our biggest focus was on the safety. Is there something we could consume on a daily basis like coffee, matcha, eta? So we only looked at natural ingredients GRAS-approved or under pre-DSHEA by the FDA. I think the comparison with prescription drugs by me probably didn't do justice as we are not creating a drug. We're a dietary supplement, much like energy drinks - but one that we think is better/more useful for many people.

@morelabs @sisunlee Just sent you email with a shipping address. Looking forward to ending my daily half-14 nap.

@hasan_diwan looking forward to feedback soon!

@morelabs @sisunlee I feel like the "full ingredients list" on your website needs to be done in the form of a label, with amounts listed.

@morelabs @rossdcurrie we actually have a few different samples made for testing (which vary slightly in amounts of theacrine, yohimbe, flavor/sugar used). this is why we haven't put up a label yet as the final version launching hasn't been decided. we go live for sale on May 28. we'll be sure to update with label then. thank you!

@hasan_diwan yep we'll get to all of them this week. hang tight! you should be receiving an email by tomorrow at the latest

@james_laslavic Hi James, thank you for your questions. 1. FDA currently does not review or approve dietary supplement product. FDA does not evaluated the efficacy of dietary ingredients unless the ingredients are used to support structure-function claims (such as 'calcium support bone health'). It is the manufacturer's responsibility to review and evaluate the safety of the ingredients and the product. FDA has the right to ban a product if they think the product is not safe. 2. We are scheduled to conduct a double-blind, placebo-controlled clinical trail through a third-party in July. Once the study is completed, we will publish the data. 3. If you are on any prescription or OTC medication, you should not take Liquid Focus or any dietary supplement for that matter. Drug and nutrient interaction is very complicated. There is always a risk when taking medicine with dietary supplement. So I would advise against taking liquid focus if you are also taking prescribed drug. 4. There is no evidence suggesting people would build tolerance over time with liquid focus. Especially with ingredients such as mucuna pruriens etc which only work to replenish and provide the vital neurotransmitters when you need it, but doesn't force neurotransmitter build up when you don't need them. But that being said, anything can be dangerous when over done. Coffee is perfectly safe when you drink a few cups a day, but when you drink 20 cups in an hours, it could be life threatening. Same goes with Liquid Focus. 5. Motivation is a very large and complex issue. Liquid Focus addresses with problem from a neuroscience perspective. Liquid Focus contains ingredients such as mucuna pruriens, which help to support the natural production of neurotransmitter dopamine. Dopamine is an important molecule for reward-motivated behaviors. But unlike illegal drugs which force the accumulation of dopamine in brain, Liquid Focus support the its natural production therefore, no tolerance, no addiction, or withdraw symptoms. A much healthier way to study focus and motivated. 6. Of course, if there is a demand for other flavors, we will definitely consider. Let me know what's your favorite flavor?

@james_laslavic @fuchen17828942 Will you actually publish results that show your product is as useful as a placebo? I find that hard to believe considering you’re marketing it before this testing takes place.

@james_laslavic @lukees I don't see why not. Failed experiments are just as useful as successful ones. We learn and we improve. One can only innovate through failures.

@james_laslavic @fuchen17828942 My follow up questions would be: 1. Are there any plans to market this product in Europe? If not why not? 2. As you qualified your product as 'dietary supplement' may I note that according to EFSA "they are not medicinal products and as such cannot exert a pharmacological, immunological or metabolic action" meaning they cannot "modify physiological functions" as such this drink cannot provide any of the benefits marketed, right? 3. Are all the ingredients legal in the EU?

@james_laslavic @andre_e_g Liquid Focus is not intended to modify physiological functions but rather to support healthy physiological function such as neurotransmitter production and energy production. And through such Liquid Foucs can help support energy, attention and focus therefore this product is a dietary supplement and not a drug.

@luvandp3ace Hi Alex, thank you for the question. I am the Head of Product Development at More Labs and I formulated Liquid Focus myself. Liquid Focus is designed to help you focus and concentrate, feel energized and motivated all day long without crash. I works in 3 ways: 1 it contain ingredients such as Mucuna extract and Huperzine-A that help support the natural production of neurotransmitters, which are important for focus, learning and memory; 2 it contain L-theanine which is synergistic with caffeine to boost alertness and attention without crash; 3 it contains vital B vitamins which can help transfer food and nutrients into energy molecule ATP to power up the brain. When we tested the product internally, most people reported an immediate effect of feeling energized, motivated after using (in about 30 min), and the effect last throughout the day. They feel they can concentrate better than usual and definitely get a lot more done than they normally would.

@luvandp3ace @fuchen17828942 can you speak more to how these tests were conducted?

@luvandp3ace @lukees We are planning on conducting a double blind placebo controlled clinical study this summer.

@zainmanji Hi Zain, this product is designed to be taken daily. Of course it can be used in times of need as well because of the immediate effect. The product is formulated with natural and FDA compliant ingredients so definitely safe to use.

@markstevenwai Hi Mark, if you'd like to try yourself and provide feedback, please email liquidfocus@morelabs.com with a US shipping address. Mention Product Hunt in the Subject!

@stetsonthree Liquid focus does contain ingredients that can cross blood brain barrier (BBB), for example huperzine A, and L-DOPA in mucuna extract. In terms of effectiveness, some ingredients do require to pass BBB in order to be effect, but some ingredients does not, such as panax ginseng extract that support fatigue and endurance as well as immunity through a systematic effect. Phosphatidylserine (PS) is an important component of the cell membrane (including brain cells). It has shown some benefit clinically in terms of short term memory and cognitive health, but the results were not conclusive. And yes, most of the studies on PS are long term studies, therefore only support its long term benefit. Liquid Focus contains ingredients that have been demonstrated in clinical studies that are effective after a single dose therefore are more gear towards immediate benefit. PS can be easily found in various dietary sources, so most people don't really have a PS deficiency, whereas Liquid Focus contains ingredients where you don't normally find in your diet.

@verakutsenko Hi Vera, Yerba mate contains natural source of caffeine, so drinking Yerba mate tea is similar to drinking coffee. But Liquid Focus is so much more. It is scientifically designed to help support your daily focus need. I works in 3 ways: 1 it contain ingredients such as Mucuna extract and Huperzine-A that help support the natural production of neurotransmitters, which are important for focus, learning and memory; 2 it contain L-theanine which is synergistic with caffeine to boost alertness and attention without crash; 3 it contains vital B vitamins which can help transfer food and nutrients into energy molecule ATP to power up the brain. Of course you can drink Liquid Focus with energy drinks but I don't think you are going to need them anymore.

@daniel_barnett - Thank you for an important comment! We designed Liquid Focus as a safe, clean and effective dietary supplement alternative to coffee, sugary energy drinks, and people who resort to prescription drugs like Adderall for non-medical reasons that we’re all-too-familiar with. We are currently reviewing copies and marketing materials with lawyers and regulatory experts prior to launch. Out of an abundance of caution to avoid any misunderstanding, we’ve updated the PH description. We’ll be sure to make further edits as necessary. Let us get back to you this week on this.

@matthew_liem Hi Matthew, thank you for your interest in our product! I am the Head of Product Development at More Labs and I formulated Liquid Focus myself. The flavor of Liquid Focus is grapefruit. Do you like grapefruit? What flavor do you like?

@fuchen17828942 Thanks! I love grapefruit but would like to see other flavors in the future. I am also a big fan of carbonated drinks.

I don't that a vitamin drink classifies as a drug

"Super effective without being loaded with caffeine or sugar." says the man who registered just to review this product that hasn't actually even been released yet.

@jamesmw901 Hi James, if you'd like to try yourself and provide feedback, please email liquidfocus@morelabs.com with a US shipping address. Mention Product Hunt in the Subject!

@michal_malus we really believe it works even better. can't wait for you to try and give feedback!

@sisunlee I definitely will :). Shame I can´t test it now, as we have really busy time at the moment and my brain needs to function full on :) :). But no problem, I am ready to order on launch day.

@thomas_cobbs1 not finalized yet but it will likely be lower

@gracechanng Hi Grace, its OK to drink Liquid Focus on an empty stomach. But we recommend to take with food not only be easier on the stomach but Liquid Focus actually help convert food into brain energy.

@bill_maggs Hi Bill, thank you for the input and consumer education is very important. You are absolutely right that Mucuna contains L-DOPA which is a precursor to dopamine. However, itself is not a neurotransmitter before its conversion into Dopamine. I don't think it is fair to say L-DOPA will "flooding the dopamine receptors in your brain". An example in point is that Tyrosine, which is an amino acid commonly found in food such as meat, fruit and nuts, is also a precursor of Dopamine. Daily intake of Tyrosine from food sources can be as high as several grams which is much higher than the L-DOPA content in our product. Can you say eating these foods will also flooding the dopamine receptors in your brain? Of course not. One of the most important biology functions in our body is called Homeostasis. Here is the wikipedia page for others who might not be familiar with the concept. https://en.wikipedia.org/wiki/Ho... The homeostasis function is designed to maintain the physical and chemical condition of the body so we don't easily get "flooded" by exogenous factors such as L-DOPA or Tyrosine. Unless we are talking about extreme cases such as illegal drugs, or super large doses, our brain can self-regulate the production of dopamine, and supplement with Mucuna would support this natural production process by supplying starting material. And I would like to stress again that Liquid Focus is not designed to treat any diseases, or alter any physiological function, therefore, the receptor issue (not sure what exactly you meant) is not what we are trying to address with Liquid Focus but the deficiency of certain neurotransmitters caused by modern day stressors. The article you cited in your message reported a clinical study where they found Mucuna Pruriens extract might be beneficial for Parkinson's disease. I am not sure how is this paper suppose to support your point, but I want to stress again, Liquid Focus is not designed to treat any diseases. It is a dietary supplement product.

@fuchen17828942 Thanks for the reply. It is precisely because Liquid focus is being pushed as a dietary supplement and not under a doctor's care that I think you need to be careful to understand its effects. The article was just to point out that there is ongoing research about the complexities of mucuna usage. And as I pointed out, taking large amounts of natural or synthesized L-dopa as a precursor to dopamine has been shown to have diminishing effects on dopamine pathways over time, and still not really understood effects on serotonin. People have been taking velvet bean for centuries without dying for everything under the sun, but that is not the same as taking a ton of it or the effects being medically understood.