Awesome product presentation and messaging focus, IMO. I worked on a backpack product launch and this is closer to the kind of messaging I was pushing for:)

Also check out: http://defybags.com/backpacks/ http://www.lexdray.com/collectio... goruck.com/en/GR2

Surprised this didn't gain more traction on PH. Overpriced but awesome design.

Thanks @kaz , @dshan - co-founder here (belatedly!). This site is gonna be the end of my attempts at productivity... Happy to answer any q's people have about the development of the gear/brand. Wrote briefly about our design process here: http://bit.ly/1kza51j

This is the best designed piece of luggage I've ever used. Love that it even fits in the overhead compartment on the smallest planes. (wow!) Versatile and nimble. Bought one for myself through the kickstarter campaign and have given away 2 as gifts to people who were seriously envious. Money well spent.

It seems there's a third edition available already!