Many people don't get Medium, but it seems pretty clear where they're heading. This podcast with @karaswisher and @ev is the best overview of the platform and where it's heading.

Are they going after Automattic?

what am i missing? what's the difference between normal medium and this?

Great news ! Let's hope Medium doesn't end up filled with poor quality publication and remain the top quality content platform that we know :)

🙌🏻! Is this going to be available for "small businesses" or small company blogs? Monetizing through Medium for small blogs would be amazing.

What's the mains difference from this to a Publication?

Sure seems like it, and the personalize migration support is a smart move.

This looks awesome! Great ideas for the Revenue beta too. The big question with Medium has always been whether to build on their platform exclusively, or stick with your own blog and syndicate to It, and this is a big step for them to encourage exclusivity.

Oh Medium, I finally get it! Looks really good!

With all the articles appearing there as window dressing to associated start ups, I am glad they are recognizing it both as a sort of threat but also as an opportunity.

Super cool update, but I'd like to know if it's possible to remove Medium's header from a publication. Is it? I'm aware that you probably won't allow it, but it doesn't hurt to ask :) By the way, I'd be willing to pay to have it removed. I'd imagine that publishers from all sizes would, too. I work for a big newspaper and dealing with CMSs is normally a pain in the neck. I wonder if it would be even possible to have a whole newspaper website built entirely on Medium CMS (as is the case with WordPress). Great job anyways. I'm a big fan of Medium.

Love this. I'm starting up my own personal blog here and shifting my fitness blog away from WP. Anyone else having trying to work out how to add a header that fills the width of the page like here - https://medium.com/electric-lite...?

Nice move but it lacks some options to personalize each medium. Can't wait to learn more about their revenue-sharing program.

I for one am very excited about this, I've been waiting for it for a while.

Medium has always worked for me as people are seeking better longtail content all of the time Can't wait to try this

Very cool. I like the ability to customize the look. Not sure how successful the revenue models will be. Of the 2, I am most excited about subscribing to different publications.

really cool move

Good to hear that. Hope there are more and more high-quality content over there.

I signed in just two weeks ago, am pretty happy with how it flows. It's pretty clear as to what is it about. Could say like tumbler but cleaner.

Finally Medium comes back to the mainstream content advertising revenue model. In any case it has to survive with some good source of revenues. Now it all depends up on how they implement it, keeping the quality of the posts intact.