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Reach by Maze — Send targeted product research campaigns, faster
Curate your very own database of engaged research participants with Reach; where you can turn lists into segments and automatically capture audience insights as you send campaigns. Think CRM - just for product research.
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flo merian
Congrats on the launch, ?makers! Will definitely give it a try at Specify :)
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Happy Tuesday, Product Hunt Community!
👋 Jo, co-founder of Maze here.
At Maze, our vision is to empower anyone to test and learn rapidly. And to do that, we've worked our hardest to make the research product testing flow as smooth as possible.
But here's the thing—no matter how good we are at optimizing this flow to create research rapidly, if it still takes up to six weeks to find good quality participants, we're failing at living up to our vision.
So, with our drive to optimize research and quicker decision-making, we took a deeper look into how our users were managing their respondents.
Some had nothing at all and had to beg for weeks just for a CSV from their growth team. Others had to negotiate with their marketing teams for three weeks just to send out a campaign. Some had created homemade solutions to their problems that were crafty but not simple. And most worryingly, the uniting factor in all these versions of respondent management was they were missing out on high-quality respondents.
So we decided to build our own solution to help product teams reconnect with their users. And that's how Reach came into the mix. We hope you find it helps streamline your research workflow from start to finish and offers a stronger database of engaged research participants.
We'd love to hear your thoughts so please, give Reach a go and let us know what you think in the comments below 💬
Nice! This looks pretty cool. Will save it for later. I have a feeling we gonna need it at some point. :) Congratulations on the launch and good luck today!
As a startup founder that constantly works on new products for my audience, the ability to conduct product research fast with audience insights being captured automatically is a huge benefit.
Great work by @mazedesignhq & the team!
I look forward to using Reach regularly.
Wow! Thanks ?makers! Do you also plan to offer something like user testing where we can get something usertested by a group of qualified people in the cloud? Will be super helpful.
@angrezi_ Hey Nitesh! Good news - we have a similar offering to this that's already in the Maze platform, it's called the Tester's Panel. Here you can hire testers that meet your custom criteria for your unmoderated product research in Maze. Good for sourcing if you don't have a participant list to work from right away.
Awesome launch, happy to have found this one, will give it a try at Archbee 2.0 . Cheers!
I have been looking for a product to run a voice of customer insight community that primarily focuses on product development, this is amazing!
@tomaswilliamsa Amazing! 🙌 Would love to hear how this goes Tomas - keep us updated!
The next step for user research! Congrats @widawskij & the team for this amazing new product in Maze 🔥
I'm so excited to finally be able to share Reach!
Such incredible work from the whole product team at Maze, it's been almost nine months in the making and the level of hard work and detail that's gone into this has been amazing to watch. Congrats team!
Really excited to hear from product teams how this changes how they work with participants and the impact it has on response rates and the insights they collect!
I remember being transfixed the first time I heard about the idea from @widawskij - back when we were all lovingly referring to it as the TRM - the Maze tester relationship manager. That is until @naomfranci and @matthieu_dixte2 led its transformation into what it is now -- REACH 🙌
The team of Amazings that created Reach have done so with such tremendous attention and heart, it really has been incredible to watch. @netali_j @jolanta_gil @jepser @freelancis @maarten_ackermans2 @blake_hodgson1 ++ @rbriaux on the brand video 🔥 and the rest of the mighty Reach squad, enormous congrats today! 👏
And to the product teams out there - I can't wait to hear how this enables you to complete the product research loop and what new destinations you're able to reach because of it! 😉 💙
When we started talking to product teams a year ago, and uncover barriers for testing, it was that sigh we would get constantly when we asked about continuous research.
We took it upon ourselves to productize to that actual operational fatigue around tester management. Today is only the beginning of what's to come from Maze on participant management !
100% confirmed pain point 🔥 And as always the branding collaterals are absolutely 🤩🤩🤩
Kudos to the team 💙
Before joining Maze, I was one of the early beta testers of Reach and I can recall what a game changer it was for me at that time.
That's simply amazing, can't wait to unlock it for Slite 🤤
Congrats to the whole team!!
🎉🎉🎉 So excited to see Reach launch today!
Big congrats to the entire team that worked on building Reach and putting together the launch - Amazing job! 👏👏 This is seriously a game-changer for product research!
Congrats on the launch! This looks great, much better than hacking together existing CRM tools
