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Mattermark — Ranking 800,000+ high growth Internet companies
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@rrhoover @daniellemorrill the network effects of our business are pretty mindblowing to me, I didn't know that if we just got good at a few things customers would bring us along for solving more and more of their problems and even show us where we needed to look for data that would make an impact on their business. I thought I knew what it meant to talk to customers, but it took a high margin B2B product for me to fully grasp the value of talking to each and every person who signs up
@daniellemorrill foreshadowing of future MM products? :) Looking forward to reading a few blog posts about this as soon as you can share.
@daniellemorrill @rrhoover This is probably a hard thing to foresee before jumping in. So exciting.
Big fan of MM and how the team got there. Curious about your growth tactics; how do you acquire new users and think about growth?
@dshan Right now we are surprisingly not doing a ton to drive growth outside of 1) creating a great product people recommend to each other 2) making sure our newsletter is top notch and growing our subscriber base 1-2% per week
We are starting to do more growth activities like Adwords and Facebook experiments, but these are still just in the $500 range. My personal preference and passion is to keep us focused on content as a key driver. I also do a lot of press appearances, which has been mostly good luck + loving the video format
@buster Not yet, but we could definitely provide backtesting-as-a-service (BaaS) ;)
@daniellemorrill How different is starting a B2B startup compared to a consumer startup (Referly)?
@osmanify @daniellemorrill Totally different. I love it. Thinking about how to get someone to pay $500 is clarifying.
Big fan of what you guys are doing, and personally really enjoy following you on Twitter @daniellemorrill.
I want to hear more about how you sell as a SaaS CEO. I wrote more about this topic, and why SaaS founders need to carry a sales quota (https://medium.com/@jamesepember...) but I'm curious to hear about your sales process.
1. Do you work exclusively on signups? Do you do any cold outreach?
2. What is the most important takeaway since becoming a Sales CEO?
Hey @daniellemorrill - I'm curious about the "black box" approach to the score. Do you feel people will attack it because they don't know how it is determined? How do you feel about having a black box in a SaaS offering? I understand why something like Google has a black box for search (i.e. why something goes up and down in ranking) but for a service I find it hard to be able to blindly back it when you just don't know how it came to be. Would love to hear your take on this.
@ajt @daniellemorrill Makes sense to me to keep it black box. People are less able to game it and if much of the value of the service is in the algorithm, it helps to build the moat.
Top Hunter
@ajt I imagine it has to do with gaming the numbers. Presuming the MM score becomes something that companies eventually care about, if I can boost my numbers because I know how my score is being calculated while my competitors don't or aren't aware of their score, then I have an unfair advantage. I could also engage in shady things to hurt others' scores. It's a defensible strategy, IMO.
@chrismessina @ajt @frankdenbow - didn't think of the gaming piece. Makes a lot of sense with that in mind.
@ajt @chrismessina @ajt @frankdenbow That's right. It's really similar to Google's stated reasons for keeping their algorithms black box. Gaming and competition. But we do provide a lot of underlying data for those who want to build their own models, and we love supporting this level of rigor. People get an edge that way.
The title on your homepage says: "Research, prospect, and track the fastest growing private companies with deal intelligence"
What is "deal intelligence"?
@UXAndrew When we first started Mattermark, we thought we were building a tool to help investors find companies to invest in. Today, a significant amount of our business comes from non-investors (commercial real estate, software companies, corp. dev., etc.). When we looked at all of our customers, we asked ourselves what they all had in common. All of our customers are looking to do deals: investments, partnerships, or sales. Deal intelligence is about helping dealmakers answer questions about companies they're thinking of doing business with.
Nobody mentioned it yet in the comments, but your homepage design is really worth a +1: clean & slick.
Great to see Mattermark on here. @DanielleMorrill — I've always felt that Mattermark is really close to something big, but that the ranking system overvalued lagging indicators over leading indicators. It seems like the key metrics (employee growth, fundraising success) added to this new Growth Score are more of the same. What is your team's thought process around identifying and collecting data on new key leading metrics?
@NeilThanedar @DanielleMorrill right now we feel the metrics we are focused on are the most important to our customers. We're not overly wrapped up on being predictive or "leading"
Mattermark was never "hunted" since we were already launched before Ryan started this awesome community, but we're excited to announce the first major update to our company ranking algorithm. When we launched Mattermark last summer we faced a crucial design challenge, what order should we list companies in and who should appear on the first page of results? We introduced the Mattermark Score to help with this, tracking changes in estimated web traffic, mobile app downloads, and social media metrics.
Since then we've been listening to our customers and they told us this just wasn't good enough, we needed to factor in other key metrics like employee growth and successful fundraising efforts. Our new Growth Score captures these signals to provide a more holistic view of each company's trajectory.
More on the new scoring system can be found here:
http://mattermark.com/first-offi...
@daniellemorrill Keep up the great work. Been on free trial and love the platform. You have a great biz dev/support team also. Always assumed you guys were a large company (after initially hearing you on TWIST a bit ago) till I spoke with someone on your team! If you're ever in Miami, we would love to have you stop by the office.
I thought CrunchBase had enough info when researching other companies, investors, etc. but this is an amazing tool. Built with great value for founders and investors alike.
@patrickedgett Hey Patrick, I'm really happy you're finding Mattermark useful. What specifically have you found most useful?
@SparksZilla I feel like I'm only scratching the surface, but the first two things that come to mind are 1) the comparison tool - love looking at the differences in traction between companies. 2) How all the information I need is available at a glance. Where I would have 5 tabs of CrunchBase open before now I have 1 with Mattermark.
Love this. I had seen it just a few months, but it has evolved since. I think I would use this as a first step for due diligence. Nice work.
i think high tech techologies now rise up like https://octopuscrm.io/ all companies whic produce software to help people grow up
One of those products that compel you to pay the $$$$. Happily! I can see applications of the data far beyond the obvious uses.
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