Piwik rules. Open source Google Analytics if you care about owning your data. This is particularly useful if you like to build your own charts and need your web data in a query able database.

Using Matomo since it was Piwik for many years, It's like Google Analytics but: 1. You get to own your data 2. It's more clear and better UX 3. It's open source and you can host it on your own server 4. Since you own your data, you can use it for data mining and custom faster data processing Great I love it and recommend it. 👍

Matomo is a great choice if you want both to understand you audience better and want to be compliant with GDPR.

Pros:

full control over all your data Easy to set up surprisingly fast

Cons:

you have to manage it by yourself

Incredible alternative for Google Analytics.

GDPR compliant and easy to use

Very useful, I have not used google analytics so I cannot compare there but this has everything I need (and more)! Updating is seamless as well which was a nice surprise :)

Matomo has now also released a Free Open Source Tag Manager https://matomo.org/blog/2018/06/...

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Toughest, roughest, most complete alternative to have in-house, self-hosted, intranet analytics

Open source web analytics respecting your visitors' privacy

I really love Piwik now Matomo Analytics. Own your own data and best of all it's free to use.

Absolutely love using Matomo. Great for whitelisting, for ease of use, custom dashboards and for comprehension!

It is comprehensive and you have the data in your accountability

I am using Matomo for about 3 years now and analyze data for more then ten sites. Great tool and plenty of plugins to download.

This is just awesome. Would choose Matomo over Google Analytics any time. Do yourself a favor and use Matomo for all your self-hosted stuff.

Easy to use, Comprehensive Tool.

It is a great alternative to Google Analytics. It may not have as much settings and graphs like Google, but enough for making sound marketing.

Awesome product : easy to install, easy to use, privacy by design and top-notch API