Matomo is the #1 open-source web analytics platform, used on over 1.4 million websites in over 190 countries. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options: cloud and on-premise.
Matomo is a great choice if you want both to understand you audience better and want to be compliant with GDPR.
Pros:full control over all your data Easy to set up surprisingly fast
Cons:you have to manage it by yourself
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