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Thomas Shields

Matcha — An easy way to create a high-performing blog

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Matcha makes it easy to create a best-in-class blog to attract, nurture, and retain customers. Instantly publish content from our library of 10,000+ premium articles, grow your email list with locked content, and optimize for more subscribers and sales.

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Daniel Kempe
So each article you produce is unique?
Thomas Shields
Maker
@danielkempe Hi Daniel! The articles in our library are licensed content. Licensed content, sometimes called syndicated content, is content produced by a professional publisher that can be legally licensed for use on your own website. So they are professionally written articles that are not uniquely published to your blog. It's something that's been used by larger companies for a long time, but now we've made it affordable for businesses of all sizes. The analogy I think that best helps understand licensed content is the Associated Press. If you go read any newspaper, you'll find that many of the article published are not from any of the writers of that particular paper, but instead republished from the AP. It's critical for these media outlets to have those stories in their paper to be a robust source for readers, but it doesn't make sense for them to apply limited resources to writing the articles themselves. You can read more about Licensed Content here: https://getmatcha.com/blog/what-... Happy to answer any further questions! Thanks!
Daniel Kempe
@tlshields Hmm, not overly keen on all that duplicated content TBH. Not sure Google would be overly impressed.
Thomas Shields
Maker
@danielkempe There's actually no negative SEO impact. We've included the appropriate canonical tags into the HTML of the post. So when you go to publish them from Matcha to your blog, the article will not be seen by Google as duplicate content. We use licensed content in our own content mix because we want to cover a variety of marketing topics that are really important to our audience but we have limited resources to produce content. Now, we're able to have a much stronger blog, a weekly newsletter that has many great articles in it (that all live on our site), and better social media presence (organic and paid) with a much small investment. Using our own product, it's help us to grow our email list much faster, nurture that list more effectively and efficiently, keep customers engaged, and also gain a deeper understanding of content that's hard to do in Google Analytics. You may want to check out my answer to Avneet's question too. Thanks! P.S. We think what you all are doing at Quuu is really cool!
Daniel Kempe
@tlshields Ok, so the content that you provide on licence is mainly used for existing audiences and not to drive organic traffic from google etc?
Thomas Shields
Maker
@danielkempe Yep, it's not to drive organic traffic. Instead, it's great to efficiently grow new audiences from social (unpaid and paid) and keep existing audiences engaged.
Thomas Shields
Maker
Hello World! I’m excited to share Matcha with you and get your feedback. Content is a powerful driver of growth — as both B2B tech giants and breakout consumer brands have demonstrated. But for small and growing businesses, blogging has historically been too hard, time-consuming, and costly to do well. Matcha is on a mission to change that! In the last 2 months, we’ve released a free trial of the platform, radically lowered the cost, and added content for ecommerce stores, B2B companies, agencies, and small businesses. Here’s how it works: 1. Publish content instantly. Explore our library of 10,000+ articles that can be published to your blog in just a few clicks. Use that content to attract new and returning visitors via email, social channels, and low-cost ads. 2. Convert readers into subscribers. Use Matcha’s conversion tools to capture readers’ email addresses. We’ll even show you which content converted them so you can keep them engaged with targeted email sequences. 3. Measure ROI. Matcha Insights makes understanding blog performance super simple. Track engagement, subscribers, and sales influenced by each article — whether it was published via Matcha or not! Looking forward to hearing your feedback and answering any questions! -Thomas Shields Head of Marketing, Matcha P.S. We’re excited to offer any Product Hunters 20% off our Essentials+ package! Just start a free trial to secure your discount.
Edison Espinosa
being creative and creating organic content is going to be the key to succeed
Thomas Shields
Maker
@edisonjoao6871 Hi Edison! I agree that original content is valuable, but I'd challenge you to explore the value of licensed content. It's easy to only think of the role of content is to drive organic traffic, but there is so much more you can do with content that can be summarized as building an audience, nurturing an audience, and retain customers. The other challenge that small businesses face is that winning on Google is getting harder and harder, so they need alternative ways to build and engage an audience.
Edison Espinosa
@tlshields it's all a game Thomas. This is part of playing the game and it's great, but as I mentioned being creative and creating original content is the key to any success. Either way those that are playing the long game will win and those looking for shortcuts (as with anything in life) will lose out in the race of truly building a sustainable audience/brand/product etc
Thomas Shields
Maker
@edisonjoao6871 I disagree. This isn't a shortcut. It's about how you choose to apply your resources. Is it less creative around writing? Yes. Is it more creative around how you're achieving strategic goals? Absolutely. I wouldn't say that the Washington Post, NYT, or any other newspaper is taking a shortcut by publishing content from the Associated Press. Instead they're focusing their resources and being responsive to their customer needs. What Matcha offers is a very similar model to the Associated Press and allows small and medium sized businesses to do so.
Edison Espinosa
@tlshields Thomas we could go on and on, but I was just trying to add to the conversation and play a little devil's advocate here. I checked Matcha out and I respect what you are doing and congratulate you on your successful launch here on Product Hunt. I love seeing people make stuff and build products. I wish much success with Matcha and can't wait to hear how you guys develop and grow it!
Fynn Glover
Maker
Hey everyone, I'm fynn, founder at Matcha. We really appreciate all the votes and questions, and I wanted to share an article that does a great job at answering some of the SEO questions about licensed content. Newscred, the Gartner Leaders in content marketing write, "Here’s our POV, validated by years of customer data: licensed content will not hurt your site’s SEO, and it can even help." https://insights.newscred.com/mo...
Armand
ATL Boomin'
Thomas Shields
Maker
@armand ATL tech / saas scene is exploding. Moved back to here from Bay Area a few years ago and lots of great opportunities. But do miss Oakland when it's August. We need more experienced tech folks!
Nir Levy
Can you say more about how this might be helpful for my b2b blog?
Thomas Shields
Maker
@nir_levy1 Great question. Using Matcha can help you to publish more content that is valuable to your audience, convert more readers into subscribers, and provide you insight into readership, engagement, and leads captured. To be really specific, you would go into the Matcha library, search for articles that would be valuable to your target audience, and publish articles to your blog in just 2 clicks. Then you could use the content in your email newsletter and social media efforts. You can turn on "locked content" for that article, requiring that a new reader would need to enter their email to read beyond the first paragraph. From there, you could go into Matcha Insights to track readers, engagement, and leads from content your published through Matcha or content you self-published. You can check out our free trial to see if the content fits your needs and how analytics works!
Avneet Arora
Hey @Thomas Will Google not have objections to duplicate content?
Thomas Shields
Maker
@thomas @avneet_arora Great question! We've included the appropriate canonical tags into the HTML of the post. So when you go to publish them from Matcha to your blog, the article will not be seen by Google as duplicate content and there will be no negative SEO impact. These articles are perfect for including in your newsletters, drip emails, organic social, and even paid social ads. In fact, our research with ecommerce companies has shown that content ads typically deliver 90% lower CPCs than product ads. Considering that our locked content feature converts ~20% of readers to leads on average, you can drive very cost efficient leads.
Matt Kandler
@thomas @avneet_arora @tlshields very smart move with the canonical tags! I read somewhere that this is an option with Medium now too
Thomas Shields
Maker
@thomas @avneet_arora @mattkandler Thanks! That's interesting. I've heard that Google's algorithm has gotten good enough where canonical tags might become obsolete, but we didn't want Matcha to do anything to jeopardize search rankings and wanted to make it incredibly easy to use.
Derek Shanahan
No Klaviyo integration?
Thomas Shields
Maker
@dshan Not yet, but let's just say that Santa might bring us something special. 😜 Many of our customers use Klaviyo today. A cool use case for Matcha and Klaviyo is when a reader converts on Matcha's locked content, you'll see what article the person converted on, so you can use that data in Klaviyo to create a unique flow based on that article or topic. It's an easy and effective way to personalize email flows and nurture to a sale. Let me know if you have any questions.
Hanna Woodburn
Congrats on launching on PH and on all the updates you've made to the platform recently! Are you finding that most of your customers are using Matcha in addition to an in-house content marketer?
Thomas Shields
Maker
@hmwbrn Thanks Hanna!! Most of our customers are ecommerce, DTC businesses (we've just added B2B content). It really depends on the size of the company. The smaller businesses will not have a dedicated in-house content marketer, while the larger ones will. I just spoke to a customer a few weeks ago who was saving $600-1,000 per month using Matcha because he had replaced freelancers. Of the B2B companies we've worked with, many have a had an in-house content marketer. In those situations, it allows the in-house team to focus on product and brand content. We find that it allows you to both have breadth and depth with your content. Generally, if I was running a small B2C, ecomm site, I'd publish 4 licensed posts for every original post I wrote. For a B2B company, that ratio might be closer to 50:50.
Andreas Duess
I think this is really interesting, but I also know that for a similar outlay I can get original content produced that I then own the rights to.
Fynn Glover
Maker
@andreasduess Probably true through a freelance network like Fiverr at a per article $ amount. Though, there would be meaningful management costs associated with that approach (e.g. ideation, edit, revisions, etc) There are a couple of ways that Matcha provides value beyond simply solving the challenge of producing and publishing content: 1) Content analytics that demonstrate the blog's impact across the funnel (including content influence on path to purchase for Shopify stores) 2) Lead capture tools (which will soon make it easy to segment leads into targeted email drips based on content consumption) We've developed Matcha for teams that are resource constrained so that they can leverage their blog to grow, nurture, and retain audiences. Reducing the costs associated with sourcing quality content is the first challenge. Deploying content intelligently is the second. Without the second, content is too often a sunk cost.
Tyson Begly
This is a great idea for small and growing businesses who may not have the multiple resources and/or time needed to create original content. I think the most important part of engaging an audience is sending content that is relevant and important to them, regardless of whether you created it yourself.
Bill Jones
How many different topical areas does the content library cover? Who is the intended buyer of this service?
Fynn Glover
Maker
@bill_jones1 Thanks for asking! Matcha's content marketplace serves small ecommerce businesses, as well as small b2b businesses. Content categories include: arts & culture, family & parenting, fitness & workouts, food & recipes, health & welnness, home & garden, men's & women's lifestyle, outdoor recreation, travel & leisure, b2b, career & workplace, environmental, and finance
Manny O
Hey 👋🏾 1. The site isn’t loading 2. As far as integrations go, how would this work with an existing Squarespace site Thanks
Thomas Shields
Maker
@mannyojigbo Hi Manny! My apologies for any issues with our site. Just to confirm, you went to getmatcha.com -- it appears to be back up. Matcha will work with nearly any CMS. For Squarespace, you'd use our copy / paste functionality. It's very simple, you just copy paste the HTML and it brings over everything: images, text, formatting (still uses your CSS), meta descriptions, canonical tags, etc. Thanks for your question! Please let me know if you have any issues accessing our site.
Jonathan Yagel
Looks awesome!
Ryan Gaines
We use Matcha at https://goeverly.com/ and it has been a key factor in our growth over the past 12 months. More details on how we use it here: https://getmatcha.com/case-studi...
JD Crabtree
Extremely useful tool for an emerging market. Measure what matters!