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Giovanni Hobbins

Ecommerce Content Marketing Toolkit — Stop relying on ads to drive traffic to your store.

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20+ resources you need to kick-start your ecommerce content marketing strategy. Learn how to use content to increase traffic, gain email subscribers, nurture your audience, and grow your online sales.

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Neil Banchero-Smith
Looks like a pretty comprehensive toolkit!
Celia Quillian
Maker
@neil_banchero_smith Thanks, Neil! We tried to cover all the bases, and leave out the fluff!
Giovanni Hobbins
Maker
Hi Product Hunt! If you're driving traffic to your store solely by renting Facebook and Google's audience, you are developing an expensive dependency, surrendering your autonomy, and getting a sugar rush of traction instead of sustainable, compounding traction. Use a customer-first, content-first strategy to build a sustainable owned audience. Invest in the longterm so you aren't at the mercy of big network overlords. Content impacts every aspect of the ecommerce marketing funnel. With so much information available, it’s hard to know where to start, so we did the research for you. The Toolkit includes: + Editable newsletter template designed for ecommerce. Works with Mailchimp and Klaviyo. + Content Brainstorming tempalte + 2 email courses for learning how to great content marketing And 20+ resources on: + Writing Content + SEO + Email Marketing + Social Media + Analytics We welcome any feedback below! Have a piece you think would be a great addition? Send it to marketing@getmatcha.com for consideration
Thomas Shields
This is impressive! Can't wait to dig in
Celia Quillian
Maker
@thomas_shields Thank you, Thomas! Hope you enjoy it!
Алексей Кочкин
I'll give it a try
Celia Quillian
Maker
@nordous Awesome! Please let us know if you have any feedback/questions!
Jamie Wells
Out of curiosity, what platform are you using for your own landing pages? Is this template one that's included?
Celia Quillian
Maker
@jamiewells4 Hi Jamie! We're using Unbounce for our toolkit's landing page! That template is not (currently) in the kit, but that's a great idea. We'll see if we can get it added in and will let you know!
Rosana Naumova
Is there a preview of the email or content courses I can see before signing up?
Celia Quillian
Maker
@rosananaumova Hi! There is not a preview of the courses available, but you can see more information on the corresponding landing pages for each once you unlock the course!
Jessica Marley
I'll keep this in mind next time I'm setting up a campaign I want to run on multiple platforms.
Celia Quillian
Maker
@jessicamarley Coordinating a multi-platform campaign can be overwhelming if not strategized correctly! Hope this will be helpful to you. :)