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ConversionXL Institute — Research and training product for optimizers and marketers
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Eithiriel DeMerè | Language-Market Fit
Hunter
ConversionXL Institute is an online research and training product for optimizers and data-driven marketers.
ConversionXL Institute was build to solve 3 big problems data-driven marketers have:
- How to get data on what tends to work better.
- How to come up with better A/B testing ideas that win more often.
- How to keep improving your skills - when you’re so busy.
When you sign up, you can log in right away and get access to:
- New original UX, web design and user behavior research studies conducted by our in-house research team.
- Video courses with data-driven marketing experts on topics like conversion optimization, digital analytics, persuasion and psychology.
- Actionable summaries of recent, relevant academic research studies.
- Live Q&A or “office hours” sessions with experts.
There are new studies and courses added on a weekly basis. AND you get full access to ConversionXL Conversion Optimization Course ($1,499 value).
Here's a video: http://conversionxl.com/conversi...
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Peep and team are my #1 go to source for CRO intel. Excited to see them roll out their own research with CXL Institute.
I don't think there's an organisation in the world that's put as much effort into raising the credibility of a discipline as much as ConversionXL has done for conversion optimization.
@andrewallsop agree - though I am sceptical about the new way of commercializing the content now, after it has been free for years.
@andmitsch @andrewallsop the difference is that we're now conducting original research, working with the Academia and producing new video courses on a weekly basis. Employing research scientists, building a biometric research lab and conducting research is all expensive. Thats why it's a subscription.
@andmitsch @andrewallsop Seconding what @peeplaja said, actual research and expanding knowledge takes funding and resources.
In the same way a University department seeks funding to break new ground, that's what's been done here. What's interesting is it's on a subscription model - that means 1. if it ain't good, the research funding will die off and 2. if it really is good, there will be *even* more funding (which should lead to even more cool things).
I'd also hazard to guess it'll be a loss maker early (especially with the setup costs of building a biometric research lab, and per-experiment costs), so hats off for subsidising this with consulting revenue and otherwise.
Also, ConversionXL's blog editorial policy holds a fine tradition of posting quality content that's grounded in data. I don't see that threatened, but rather put on steroids by an in-house research team and proprietary data and insights.
Power to them is power to us for a low monthly subscription.
Hey guys! For the next 24 hours or so, you can get a 15% discount on either the monthly or annual subscription. We're exclusively offering this to the Product Hunt community, so just use the coupon code "producthunt" on the checkout page.
https://conversionxl.com/institute/
P.S. Once you're in, come back and leave us some feedback so we can make ConversionXL Institute even better.
We worked really hard developing ConversionXL Institute - I hope you all like it. If anyone has feedback or ideas on how we can create more value with the product, don't hesitate to reach out.
@almackin Thanks Al. We're definitely doing our best to bring meaningful, data-driven insights to a young industry.
@peeplaja Thank you for ultimate CRO education destination. :) Best of luck
