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Iuliia Shnai

Onboarding Love — 100+ user onboarding flows from top SaaS like Airbnb, Canva

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🙅‍♀️ Onboarding is not important!
Just kidding. User onboarding is super crucial to increase conversion, engagement, and retention.
That is why I created 100+ user onboarding flows and templates. Create onboarding with no code from Top SaaS 🖤
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Iuliia Shnai
Maker
🚫Users don't need to be onboarded 🚫Onboarding does not impact the retention and engagement with your product 🚫You don't need to ask users any questions from users to understand them better 🚫You can achieve good conversion rates without optimized onboarding Do you agree?? ok..ok... I am joking user onboarding is key to creating an amazing user experience. From the first moment, users got on your website to the point they have their first experience with the product. Onboarding does not stop, it continues to evolve with your product. That is why I curated 100+ user onboarding journeys from top SaaS like Airbnb, Canva, Adobe, and co. with 1+ Million users to share with the amazing PH community. ❓Why I decided to do it? ✔️To learn more from best how to onboard users in different types of SaaS ✔️To share knowledge with others. I found different user onboarding which can be super relevant for different SaaS ✔️ MarbleFlows🌸is #nocode tool to create user onboarding flows, so this is definitely beneficial knowledge for our business. ❓Why user onboarding or first-time experience is so crucial? It is the first experience of the user with your website and then software that influences all further journeys. So the good designed and A/B tested onboarding can: ✔️Increase conversion rate ✔️Engage users more with your product and brand ✔️Shorten the time to value ✔️Qualify and retain users ✔️Segment and understand your visitors' users better ❓For whom it can be interesting? ✔️ Designers ✔️ Product folks ✔️ Founders and entrepreneurs ✔️ Marketers ✔️ Onboarding Specialist ✔️ Anyone interested in user onboarding and building better conversion from the website ❓Why learn from these companies? There are different types of SaaS with millions of users and their onboarding process is really often perfected. Why not learn from the best? ❓What is Onboarding Love 🖤? ✔️Screenshots of user sign-up, onboarding, and offboarding ✔️My comments and teardown on how onboarding is created ✔️Table with a comparison of 60+ user onboarding ✔️Short Description of the company, amount of users, traffic and etc ✔️Templates to create the same onboarding flows for your business with No-Code Special thanks to my amazing folks who work on MarbleFlows Alexey, Alena, Umar, Wandji, Derrick, Gustavo, and Sasha. Appreciation video https://youtu.be/kCP1m2ly_r0
Iuliia Shnai
Maker
@fares_aktouf Hi Fares! Thank you for your support!
Marc Seitz
@iuliia_shnai congrats on the launch. I was following the journey of Onboarding Love over the last 30 days in Producthunt Ship! Great to see this project come to life 🤩
Sushil Sharma
@iuliia_shnai Congrats on the launch! A really nice product.
Iuliia Shnai
Maker
@mfts0 Thank you! Working on it! Building in Public and sharing is not easy!
Iuliia Shnai
Maker
@sushil_sharma2 Hi Sushil Thank you for the support! Really appreciate it!
Huy Doan
Cool, I love the idea since we are also establishing the new entry flow for our product. Will definitely try this one. Congrats guys on the launch!
Iuliia Shnai
Maker
@huy_doan_quang Amazing! Happy to chat about it and hear your genuine feedback. Alexey is our Head of Product, he will be glad to learn more:)
Alexey Sytnikov
@huy_doan_quang do you build it in-house or use any tools?
Huy Doan
@iuliia_shnai Thanks, will get back to you if I have any further feedback. But in general, your idea is super nice and I think the product would have lots of potentials. Maybe you could grab some inspiration about how Pageflows grow. They're also doing the onboarding knowledge.
Iuliia Shnai
Maker
@alexey_sytnikov @huy_doan_quang It would be super useful to learn more about your experience! Thank you
Richard Poelderl
That’s a good source of inspiration, thanks. Is it possible to customise button click behaviors by issuing requests to our own api? Curious if you’re thinking about supporting react components as well (instead of the widget)
Alexey Sytnikov
@richardpoelderl great question! Can you describe in detail your use case? Are you talking about buttons inside the flow?
Iuliia Shnai
Maker
@richardpoelderl Hi Richard Thank you so much for your support! We are discussing internally it at the moment. I got a couple if comments about react components already. Thank you for your feedback. Iuliia
Richard Poelderl
@alexey_sytnikov I have my current onboarding flow on my own web app and I need it to store the inserted data I my database (eg user preferences). I’m not sure how I can persist the data from the onboarding into my own database.
Marc Seitz
I remember when I first started with my company 8 years ago, there was a great website that analyzed first user experiences. This was mostly for mobile applications and not so much for web platforms. I think the web is making a massive comeback. There are so many great companies who have spent millions to work on the perfect customer journeys for their users. Any startup starting in 2022 can take advantage of this fact and use your repository of onboarding flows, Onboarding Love, to understand which is most suitable. This is such a great contribution! Thank you 🤩
Iuliia Shnai
Maker
@mfts0 Thank you Marc for support!
Michael Silber
This is a great resource. I've been thinking a lot about onboarding recently after listening to the Lenny's Podcast with Kristen Berman. The nugget I pulled from that (and the handful of onboarding sequences I viewed here) is that it's alright to have a slightly longer process if you can show the value of the product upfront, because you're less likely to get the user to give you that information later.
Iuliia Shnai
Maker
@product_at_producthunt Hi Michael I totally agree! This is a very good tip. With onboarding, you can decrease time to value. This can work pretty well. Especially for companies, which can not provide value instantly. Examples: Intercom, Hotjar. Value comes only after you put the snippet in the app and this is quite a barrier for many users. https://www.marbleflows.com/onbo...
Ash Rahman 🎮
Have been waiting for it. 6 months ago I searched a lot for something like this. Thanks for documenting in one place and sharing with the PH community. Best wishes on the launch!
Iuliia Shnai
Maker
@ashrahman Ash it is the best feeling when smth you created brings value to others. Thank you
Hugh Lagrotteria
Really unique value you've pulled together here, @iuliia_shnai! SaaS companies use so many different flows and survey designs to bring new customers on, and it's so helpful to be able to toggle across their approaches so quickly and seamlessly. Thank you for putting this work in and sharing with the PH Community. Congrats on your launch today! 👏💯😁
Iuliia Shnai
Maker
@hugh_lagrotteria Hugh, that is exactly what I was thinking! So many flows, but how to make the best, test them faster, and design within your brand. I would be glad to understand more about what you are working on in Outdone!
Alexey Sytnikov
The day we've been waiting for! Iuliia, thank you so much for the work done. There are so much different onboarding flows, each one is unique. This is so cool it can be reproduced so easily.
Iuliia Shnai
Maker
@alexey_sytnikov Alexey thank you for your support!
Iuliia Shnai
Maker
@alexey_sytnikov All only with your support!
Kevin T.
Looking at the home page of the site, I'm shown basically nothing, but I know the only way I'm going to see anything is if I give up my email. What's a flow? There's no example anywhere. What am I getting? There's no example anywhere. A no-code editor? To do what with?
Iuliia Shnai
Maker
@kevin_t_ Hi Kevin On main page you can find the onboarding’s for diffferent companies. Let’s say you select Airbnb https://www.marbleflows.com/onbo... Now you can see all onboarding screenshots and below clickable template. This is a flow or journey which you can build. There are pre made templates based on these companies
Kevin T.
@iuliia_shnai I go to the main page, and I just don't feel the content is clear. "Interactive flows to convert more leads. No-Code platform to create user onboarding, A/B testing and lead generation flows" The interactive flows part in front of the "this is what we are" part does not for me, flow.
Iuliia Shnai
Maker
@kevin_t_ Hi Kevin The main page for this launch and project “Onboarding love” is this https://www.marbleflows.com/onbo... Thank you for your feedback. I understood.
Parth Pareek
Congrats on the launch, @iuliia_shnai! Onboarding is often ignored by early-stage organizations and is perhaps one of the most critical steps that can make or break a user's experience with your product. This will be super useful resource for founders.
Iuliia Shnai
Maker
@parthpareek Parth I totally agree. Many companies decide that it is secondary for them. But the reality is that it is the first experience to convert visitors into users and then users into devoted customers and this is so crucial.
Alena Meshcheriakova
Such a great inspiration for building an onboarding flow of your own! Excited to see it live. 🚀 Thanks, Iuliia, for collecting those!
Iuliia Shnai
Maker
@alena_meshcheriakova Thank you, Alena. And thank you for support!
Varun Razora
Your website really explained so much about your product and i am gonna bookmark it for future use for our product. Congratulations for the launch.
Pankti Shah
Congratulations on the launch. You truly prove first impression impact. Nice entry flow for onboarding.Love it.
Iuliia Shnai
Maker
@pankti_shah_910 Exactly. That is what the goal was.
Ghost Kitty
Comment Deleted
Iuliia Shnai
Maker
@shortcipher Thank you, Chris. Let me know what do you think)
Ghost Kitty
Comment Deleted
Sumeru Chatterjee
This is a great resource library for folks researching Onboarding. Kudos on the launch @iuliia_shnai !
Iuliia Shnai
Maker
@sumeru 🙏 thank you for your support!
Jens Wernborg
Every hard-earned potential signup you have you want to get on your platform (SaaS). But what is the most optimal way, and, do we ask for more information that we need to? With "100+ user onboarding flows from top SaaS like Airbnb, Canva" you can learn from the best and hopefully get as many clients as possible on your SaaS with as few as possible falling by the wayside.
Iuliia Shnai
Maker
@jens_wernborg That is true! Better onboarding, better conversion, and more happy clients! That is what user onboarding is about!
Janos Barberis
For us - acquiring users on the waitlist was straight forward. We got 70% open rate and 15-20% conversion. But the issue was onboarding from waitlist to platform. Awesome to have this tool - It makes the time of the team much better spent. Thanks Iullia and team
Iuliia Shnai
Maker
@janosh88 Hi Janos Your support is so important. I appreciate that.
Raphael Caldas
@iuliia_shnai it seems the link to visit is broken. How can we get access to it?
Iuliia Shnai
Maker
@rapcal Hi Raphael Thank you for hands up. It was a temporary issue, just occasionally moved the page to draft. It is out there. Please have a look and let me know what you think.
Marc Ft
Wow this is super valuable for the current stage my company is in. Just the other day our team decided to test a new onboarding funnel. Will have a look and give the templates a try 🙌
Iuliia Shnai
Maker
@mfts Wow! Sounds cool! Happy to share more about onboarding!