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@rrhoover Thanks, Ryan! I received a handwritten note from your team back during my Eventjoy days. It was a nice surprise. We don't have any plans for handwritten notes today. What do you think about a variety of handwritten fonts that are actually nice? :)
@rrhoover @toddg777 This seems really wonderful...but saying that a handwritten font is the same as a human being handwriting each letter is completely different. One is done entirely by a human another is done in part by a machine. In essence, this really are two separate businesses because one would cause more friction in scale etc, reminds me of that movie Her where the lead actually did this exact thing for a living.
That scene was actually fostering a discussion around this not can this be technically possible it could years ago it's that should it be this way and what are the costs when we in some way disconnect people a bit.
I'd love to see an option even if there was an additional cost around making this more personal, handwritten notes would do that.
Because their is a difference between getting a handwritten heartfelt card from a human and facebook, a computer system sending out an automated email saying happy birthday to me.
@nicholassheriff @rrhoover Agreed. I think there's a middle ground. Handwritten cards can just become cost prohibitive even at a modest scale. From the campaigns we've seen go through Mailjoy so far, none of them even include a personal message where this would come into play.
Edit: Forgot to mention, the precursor to Mailjoy was a consumer app called Cardpop (https://www.producthunt.com/post...) where we helped people send personal, snapchat-like postcards to friends and family.
Love this idea! As businesses become saturated with email spam, direct mail becomes increasingly powerful for marketing. Very smart of @karlhwhite and @toddg777 to build something to help use it effectively. If you're interested in other direct mail apps, I spoke with Lob about their API platform: https://getputpost.co/how-the-lo...
@gwintrob @karlhwhite Thanks, Gordon! I'm a big fan of Get Put Post. For anyone interested, the article cited here is a good one.
Thanks for hunting us Garry, and hello Product Hunt! We're building Mailjoy as a self-service tool that makes sending a physical mail campaign as easy as an email campaign. Today, we do that with postcards for acquisition and reengagement campaigns around promoting sales, trial activations, event invites, causes, thank you notes, or any other creative ideas you might have.
We're built on top of Lob and provide a full interface for you to create, manage, and track postcard campaigns with no engineering required. Simply import a list of recipients (we validate addresses with USPS), upload a design or code one with our new HTML editor (you can personalize each mailer), and then preview what each mailer will look like. From there, we'll mail your campaign within two days and provide delivery tracking on each mailer. Let us know what you think!
@mirmayne Potentially in the future! Drop me a note at todd [AT] mailjoy and I can keep you in the loop!
Congratulations on the launch, Todd! How effective is physical mail these days, and why should it be on marketer's radar? Have you seen any particularly powerful use cases on the platform so far?
@zosegal Thanks, Zach! Digital inboxes are super noisy these days while physical mail volume has generally declined -- though direct mail is still 57% of USPS' mail volume. Sending personalized physical mail to the right audience with an eye-catching creative is a way to get your message noticed. We're still in early days, but initial customers (seed to series B companies) have been mostly using it for new user acquisition. Another one or two have used it for reengagement.
@toddg777 any industries you are excited to see adopt this? Real estate immediately springs to kind
@Toddg777 - Can you expand on the customization features? And what separates Mailjoy from traditional print shops?
@lastridgely Sure thing. We're able to personalize each mailer using a recipient's data. Today, this includes things like their name, city, and the ability to create a custom promo code. In the near future, we'll support any kind of data they upload. Versus a traditional shop: self-service, ability to personalize at scale, no minimums (good for a/b testing), no additional fees beyond per mailer costs, and delivery tracking. That list will keep growing over time.
@toddg777 Love the idea. I'd like to see actual examples of what users will get. Would they know that I sent a mail from MailJoy? Coz I'd like them to not know. More personal email is more better.
Do you guys offer hand written text inside the mails? It's a big plus if you do.
Can't wait to test this out at Drift. Send physical mail to target accounts with Mailjoy + drive people to Drift chat vs. a lead form. Congrats on launching @toddg777.
@davegerhardt Thanks so much for the support, Dave! Looking forward to working with you. P.S. - We're big fans of Drift. It's been a major 🔑 for us today.
@rossdcurrie Yes! I see you're from Perth so I know you get it. When we're successful, quokkas will be mainstream.
Fantastic. I literally almost built this a few months ago (why I own the domain Letterjoy.co). Glad to see somebody did it. Are you using Lob's API or doing your own fulfillment?
I saw companies use a similar technique for retention and it seems to be well appreciated by customers!
Automating this further and not having to order prints, put them in enveloppes, write addresses and send them out is great! Adding tracking is even better :)
Are several formats available?
@gflandre Thanks, Guillaume! Today we support 4x6 and 11x6. The 11x6 cost quite a bit more, but they're huge. For the right campaign, they make sense. Here's some more info on the differences:
http://www.mailjoy.com/resources...
@justinkan I think we really need to make some quokka swag -- people love Joey (The Quokka aka the bear).
Joey was designed by Alfrey (https://dribbble.com/shots/31996...)
This amazing PH thumbnail was designed by @zosegal.
Can this tie into services such as Mailchimp to pull birthdays and send cards? Obviously redundant but would be useful, personal touch for our customers.
Congrats @toddg777 on your launch! <3 this idea. Look forward to how you will iterate and build a business.
Love this idea - any plans on adding triggers or integrations? Right now, I only see manual entry or csv upload (unless I missed it).
Really cool idea! I would be curious to see this as a Shopify, BigCommerce, Etsy app.
This looks awesome @toddg777 ! Im excited to see the Eventjoy founders working on something new. I really loved using that platform for my conference - I'll never forget how great of personal support @karlhwhite gave me when we ran into technical issues. I'm looking forward to using mailjoy for a future campaign 👍
@mikegelphman @karlhwhite Thanks, Michael! Same level of support here. Reach out anytime :)
Very cool, we're working with @lob at @tenantking to send out postcards and letters to our users. Who is your target audience @toddg777? A friend of mine works on @realmailers which is all about actual address targeting, mainly for real estate people, as I see your product is about being able to design a postcard and then sending it anywhere - so you're audience is wide.
@m_patrik Looks cool. We're not targeting specific verticals just yet, but rather usecases that span many verticals. Because we've made sending mail so easy, and it was previously exceptionally hard/costly, we're seeing people experiment with it in a variety of ways. Some use it for user acquisition while others use it for reengagement.
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