Loot!
p/loot
Get paid for completing social tasks for brands
Dana Severson

Loot! — Get paid for completing social tasks for brands

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Saul Fleischman
Added to Startup Bootstrapper's Productivity Tools - the PH Collection.
Nick Haase
@osakasaul Awesome thanks! And like Max said, anybody who signs up today we are adding $50 to their budget!
Saul Fleischman
@nickatloot Thanks, and kindly dial-in RiteTag on that?
nathan beckord
Fun idea. And fun to see @danerobert continue to hack and innovate around the social rewards space.
Nicholas Sheriff
@danerobert This looks wonderful I just signed up as an advertiser.
Erik Torenberg
@danerobert, can you tell us more about the space, your experiments within it, and what you've learned?
Dana Severson
@eriktorenberg What excites me most about Loot! is that it 1. leads with mobile and 2. focuses on content creation. Much like Wahooly, we give users compensation for simple social activities, but the approach is much different. Two of the bigger challenges with Wahooly were a lack of instant gratification (equity compensation vs. cash) and sustainable engagement. Loot! focuses on task oriented campaigns that are simple to accomplish and extremely valuable to the users/brands. I very much view it as Mechanical Turk for social tasks (memes, photos, social content creation, etc.) We're seeing a lot of potential in crowdsourcing really interesting content for publishers. For example, we ran a campaign recently that asked users to share a screen shot of their home screen. With 3,800 submissions, we can now analyze that data to determine what the most popular apps are by placement from a fairly substantial sample size. We'll be teaming up with publications to create stories using user-generated images/data. Helping with app downloads/engagement is another area of focus. We just partnered with NativeX, which will be launching in the next couple of days. Overall, whether it's a startup or fortune 500, there is a potential use/application for our product.
Nick Haase
Thanks for checking out Loot! today everybody. I'll be around all day to answer any questions you may have. We appreciate PH's support!
David Parrelli
Cool idea! I'd look into adding some clear CTA on the home page.
Maxwell Finn
@dparrelli we are definitely adding one! We actually just started using LinkSense, which let's us use one smart link to direct users to our Android, iOS and web app based on which device said user is on when they click. Pretty awesome product.
Maxwell Finn
@dparrelli just wanted to let you know we added a CTA to our home page using one of our smart links because of your feedback! Thanks for helping us out.
Nicholas Sheriff
@danerobert Just tried to setup a campaign costing $20 was redirected to the signup screen after purchasing. ...fixed a bit glitchy though :/
Maxwell Finn
@nicholassheriff thanks for signing up! I am the COO at Loot and can help get this resolved for you. I see that your campaign was created successfully and it's strange that you go redirected to signup screen. Can you try logging in and seeing if the campaign is in your Drafts?
Maxwell Finn
@nicholassheriff could you please tell us what we could do better in the campaign creation process? We always love getting feedback (especially since we just pushed this 2.0 version a few weeks ago). Your campaign is live in the app and we will do a free push notification for you to get it really going if you would like!
Joe Henderson
Everyone likes instant money. Good call.
Ross Currie
Clever name :D
Dana Severson
Now that it's TechCrunch official, happy to share the news that Wahooly has merged with Loot! http://techcrunch.com/2014/12/12...
Johnny Quach
How does this work in terms of cost vs. profit? What do the advertisers have to pay for every social task? If Loot pays .75 how much does it cost advertiser? Even at 40% it's pretty steep for an interaction?
Nick Haase
@johnnyquachy thanks for the question Johnny. It depends on volume and type of action but we start out charging $1.50 per action. It's actually significantly cheaper and more effective than any ad on Fb, Twitter, etc.
Maxwell Finn
We will be adding an extra $50 to the budget of the first campaign created by all new business accounts coming from Product Hunt! Once your campaign is created we will automatically add the extra $50.
Nicholas Sheriff
@maxwellfinn thanks so much Max actually my first campaign ugh I screwed up redirected users to freestarbucks.org lmaooo when the domain is freestarbucks.co at that point I looked everywhere for a resubmit & pause campaign but I didn't see that options so I removed the campaign but do I still get charged the full amount or is it only for what has been sent?
Maxwell Finn
@nicholassheriff I am sorry you had an issue stopping the campaign. On the individual campaign page their is actually a "Delete/stop campaign" button for future reference. We only charge on a per action basis, so if no actions are completed we don't charge anything. Maybe we should hop on the phone at some point to talk through your campaign. We can add an extra $50 to your budget as a bonus to brands signing up from PH. Want to shoot me an email at max@loot-app.com to discuss in more detail?
Evan Meacham
hey anyone else notice that this is no longer active and actually serves up someones pbn or something?? lmao