Loops — Email made easy

Hi Product Hunt! 😸 We're excited to officially peel back the curtain and say goodbye to the waitlist that we've had for ~2 years at Loops! In that time we have individually onboarded thousands of customers with thousands more still on the waitlist. We've taken all of that early feedback and learnings to shape the product into what you see today. Loops is powerful while also being simple and beautiful. That's something you probably never thought you'd read about an email platform. With Loops you can: 🤖 Put the necessary touch points for your SaaS on auto-pilot to ensure that your customers are always in the loop 🎉 Send out your new product announcements ✏️ Join the newsletter craze and send your thoughts to your readers (I personally use Loops for my own newsletter!) 🤝 Send transactional email (ie. forgot password) ♾ And more! It's email made easy. We will be here in the comments all day. We'd love to hear what you think! 🙌

We've been building Loops for the better part of the last two years. We haven't been building in silence either - the first year we did almost 300 onboarding calls. We have hundreds of Slack Connect channels set up with our users and it's helped us build this platform. We built Loops because we used Mailchimp, Sendgrid and Mandrill at our previous companies. They were so painful and so expensive. There had to be a better way. Now, with thousands of users sending emails (>1m/day) we're delighted to remove the waitlist and open it up. Now any one can use Loops, no call, no waitlist. And it's free for your first 1,000 contacts. I hope this solves a problem for you. It solved one for me, I use it every day. And please! Let me know what you think :)

Excited to hear what you all think!

I appreciate the focus on simplicity. I've used several ESPs and many are quite heavy and overwhelming. But it's often easier to build a usable b2b tool like this in the early days... and then customers request a ton of advanced features that complicate the product. How do you think about this as you're maturing/expanding Loops, @frantzlight?

So I guess this is like mail chimp. But more modern and easy to use? One question. Why do you think email is getting a resurgence? Is it because SoMe's are locking down their api's. And email is more open / not controlled by anyone?

So, is your USP sending an email for example, when the server is down because the integration will trigger the email? We're all set up on Mailmodo and Intercom for some emails and if you had to give me a one min pitch as to why I should switch, what would it be?

The pricing is too high for me and it seems limited. What's the difference between your service and others? For example, why you're better than Zepto mail by Zoho?

I am a big fan of Chris and the team, who are building a product that caters to specific use cases like addressing waitlists, feature announcements, or sending PMF surveys! Loops is by far the simplest amd most elegant email marketing tool. I use it for my side project GuestLab and it works like a charm 💯

Congrats y’all 🚀 We’ve been using Loops at Framer and have nothing but good things to say. Its hands down the best solution to email in 2023. Try it!

Hey there, Loop team! The product seems thrilling! How is the process of creating emails organized? Do I need to upload my own HTML templates or can I build an email right within the platform? Anyway, you got my upvote!

This looks like everything I've ever wanted from an e-mail service! Are there any plans to expand beyond SaaS use-cases? I sell music licenses via a platform called Beatstars (they essentially provide Music Licensing for beats as a Service) and their platform has a direct integration with Mailchimp. As a creator I would absolutely love to use Loops instead, however, I don't immediately see how I might manage to get that working without such a direct integration. Is there any way for someone like me, who is dependant on the integrations of a third party marketplace to still make use of Loops?

Love the intro but I'm worried about security. Please tell us that you're not tracking us like mice. Also, is it a coincidence that this snappy video is all drums and Chris Frantz was the drummer in the Talking Heads? I think not!

Yo I think you just dropped one of the best email marketing tools for SaaS currently because I've not seen any other email marketing platform that is specifically for tech founders and SaaS products. I let me tell you I've been doing email marketing for SaaS founders specifically for the past nine months so I'm well versed with the industry and I know a lot of tools in the market already If you can position this as the ultimate email marketing tool for SaaS founders, You are going to capture a very big market! congratulations on the launch Ryan!

So wildly stoked right now for others to experience Loops! 👏👏 Have been huge fans and customers for a while! The product is one of the most user-friendly email clients of anything on the market, and the team + product direction is killer. @frantzlight, @loops_adam, and team have been so atop of things, the most engaged and plugged in with their customers, which has resulted in such an excellent product. We use Loops for our own newsletter + process-focused emails (triggering at different times) after having switched from all the big players out there. Finally finding a home with Loops 🫶 Even have them listed as a "Top Pick" in the category on our site since they are taking it by storm: https://efficient.app/apps/loops Excited for what's to come, you've got a fan in me 🙌

we don't send emails super frequently, yet loops makes that process super easy. their pricing model feels so much more aligned with customers than the incumbents. sleek UI/UX, making it quite fun to send out stuff. we'll start sending emails frequently soon and will defo do it with loops 🙏

Congrats on the launch Chris, Adam, and Loops team!! We love Loops - we been very happy customers at Fondo!

I've been a fan of Loops since I got off the waitlist a few months ago. Having used dozens of email tools over the years in my Digital Marketing, E-commerce and most recently, NoCode work, I can confidently say that all of them pretty much suck but not Loops. Chris & the team have been laser focused in creating a new type of email solution that you actually want to integrate with your custom software whether that be a SaaS tool or a NoCode app built in Webflow, Wized & Xano (my preferred stack!). The fact that Loops treats marketing & transactional type emails with the same respect is a big win but for me, it's the API capabilities, even on the free plan, that won me over. Combine that with triggered email sequences and you've got most of the key features you need for any type of customer email communication. I believe in this product and team so much that I've baked Loops into my NoCode course so that all my students get to hear about it and use it for their app builds.🤗

As a long-time customer I'm super excited for this, I've been using Loops for close to a year already. So amazed by how much the team has been building during this period. I use it for automation, transactions and marketing, and its all working really great. Keep up the hard work and congratulations on the launch.

How could you not love this platform? It's super easy to set up, create, and send what you need with Loops. The team is ultra friendly, helpful, and all around amazing.

Wow seems like a great project, i love the landingpage and will definitly test it for my current project. i didnt look that much in the docs for now but i hope its possible to send with your api cutom content inside the email, keep it up, i will try it soon