LOLA by Sonora LAbs
p/lola-by-sonora-labs
Let's create a greener internet together
Myriam Khouja
Bélène Paris, ecofriendly fashion — Online brand of feminine & eco-responsible ready-to-wear
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Discover the first five models from the first collection of Bélène Paris, a responsible women's ready-to-wear brand.
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Myriam Khouja
Support my campaign on Kiss Kiss Bank Bank : https://www.kisskissbankbank.com...
Myriam Khouja
All models will be drawn in Paris by me. As for production, it was important to me that my workshop be in Europe to maintain a close relationship, to control production as well as possible and to avoid air transport. It will be done in a small workshop in Poland which already works for renowned brands. This workshop belongs to a French company. After visiting several workshops, I was won over by their professionalism, their kindness and their vision of fashion. For this first collection, the fabric I decided to use is a Lyocell Tencel. The fibers of Lyocell TENCEL ™ are derived from sustainable wood sources which are harvested in certified and controlled natural forests, managed sustainably. They are 100% Tencel certified by Lenzig.   Only the Cordoba skirt is not made in Tencel but in cotton jacquard. It is a 100% fabric made in France by a GOTS certified weaving workshop. This cotton jacquard is made of 39% organic cotton and 59% recycled fibers. You will understand that I preferred to choose more expensive fabrics but qualitative and respectful of the environment. Depending on the amount of scraps remaining, I will use them to create couture boxs, masks or cotton cleansers that I will market by donating 5% of sales to a humanitarian cause. Each season, I will market my collections by pre-order and in a limited edition to avoid overstocking and waste. These are models that you will not see on everyone! In addition, I will not release more than 4 collections per year in order to fight against planned obsolescence from our locker room. I made the choice from the start to offer patterns so that those who like to sew can resume my models without difficulty. Following the campaign, I will release a boss a month from my collection.