Litmus
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Simplify and scale for high volumes of email campaigns.
Kevin Mandeville
Email Design Podcast #46: What will email design look like in 2017? — The latest tips and tricks in email design and development
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Kevin Mandeville
Hosts Kevin Mandeville and Jason Rodriguez answer the question: What will email design look like in 2017? Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. IN THIS EPISODE: (0:31) Interactive emails will continue to be a trend and become more prominent. -Jason (5:07) Accessibility will continue to take a back seat for most email designers. -Jason (10:15) Gmail won’t make any changes to its rendering after its big update from last year and its current fragmentation (POP/IMAP accounts) will continue to exist. -Kevin (12:28) Outlook will make important changes to its rendering. -Jason (13:48) Will there be any new clients or major changes to the landscape? (17:28) Outlook desktop apps will drop below 5% market share. -Kevin (18:59) Gmail will rise to 25% market share. -Kevin (23:16) Most email designers will continue to inline their CSS despite nearly the entirety of email client market share supporting embedded CSS. -Kevin (28:56) We will see a proliferation of new email frameworks and workflows. -Jason (32:20) Task runners will eclipse 10%+ of email designers’ workflow. -Kevin (35:15) Dreamweaver market share will fall below 50%. -Kevin Full notes: https://litmus.com/blog/predicti...