Hosts Kevin Mandeville and Jason Rodriguez answer the question: What will email design look like in 2017? Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
IN THIS EPISODE:
(0:31) Interactive emails will continue to be a trend and become more prominent. -Jason
(5:07) Accessibility will continue to take a back seat for most email designers. -Jason
(10:15) Gmail won’t make any changes to its rendering after its big update from last year and its current fragmentation (POP/IMAP accounts) will continue to exist. -Kevin
(12:28) Outlook will make important changes to its rendering. -Jason
(13:48) Will there be any new clients or major changes to the landscape?
(17:28) Outlook desktop apps will drop below 5% market share. -Kevin
(18:59) Gmail will rise to 25% market share. -Kevin
(23:16) Most email designers will continue to inline their CSS despite nearly the entirety of email client market share supporting embedded CSS. -Kevin
(28:56) We will see a proliferation of new email frameworks and workflows. -Jason
(32:20) Task runners will eclipse 10%+ of email designers’ workflow. -Kevin
(35:15) Dreamweaver market share will fall below 50%. -Kevin
Full notes: https://litmus.com/blog/predicti...
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