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Literal — Multiplayer app analytics
What is a multiplayer app analytics tool, you might ask?
Literal pulls together app screens, analytics and API calls, and live data into a multiplayer whiteboard so app teams can discuss literally the same thing — all at the same time!
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Chris Scoville
We've been using Literal for projects at Calm, and have found it really helpful for things like doing new feature reviews before a mobile app release. This helps ensure what has been implemented matches designs and that we're also sending analytics events on the correct screens. We have also found it helpful to review user flows for different screen sizes, different platforms (iOS and Android), and languages all within one board within Literal. It's a big time saver compared to piecing together the screenshots one by one in some other tool.
I definitely encourage others to try it out! We've found it has been super helpful.
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@chris_scoville So appreciative of your team's great feedback along the way. You've been instrumental in helping shape Literal!
@chris_scoville It's been great working with the folks at Calm. Kudos to the app team at Calm; their app screens look great on our literal boards.
@chris_scoville Thanks for all your support and feedback this year! It has been so helpful, and we're all grateful for it.
When I was at Alan, I used to do screen audits to get the whole team on the same page and manually load up analytics.
Sad and happy to have discovered Literal via @chikai many months later.
For anyone that wants to get deep into understanding your experiences, both qualitatively and quantitatively, Literal is literally amazing.
This is so fun — but also so... useful?? The combination of computer vision and network traffic analysis to automagically build funnels from the literal screens in your mobile app is... genius. And the layering on multi-player analytics? C'mon! More people need to discover this!
@chrismessina You're too kind. Thanks for all your sage advice, especially to newb makers!
@chrismessina Loved getting feedback on some of our new features on the roadmap.
Thanks for helping spread the word!
Backend teams that have to support a plethora of clients but may not know each client intimately. At Peloton, we had to support 6+ clients so it was just impossible to know every screen in ever client. Member support would create tickets, they'd get sent to us but without context in how all of those APIs were used, sometimes it's a game of whack a mole. Literal would have been super helpful in figuring out how our APIs were used and how our customers interacted with the various apps. Also, I think for onboarding, especially for remote teams where you can't ship a thousand devices, Literal would have been super useful for providing the much needed context for understanding what customers go through.
@brandonjwang Interesting use case. It's always hard to keep devs in touch with what the actual user experience is, which is somewhat paradoxical.
Analytics have been more important as ever as user acquisition keeps getting harder and harder. I'm really impressed with how easy this product makes it to get analytics on my mobile app. Also, being able to break down screens from what is actually in production will really keeps the team in actual sync and avoid errors due to lag in communication. I'm looking forward to implementing this with my team!
I've known this rockstar team since they were building mobile apps at CareZone. Literal was born from a real customer need, and the way this product visualizes your analytics and funnels is just magic. Try it now!
@megsloan Super glad we could help out your team. Appreciate all the great feedback you've given us along the way!
Literally a game changer! Would have loved to use it when I was building a zero to one product out of college (pun intended!) - but better late than never 🙏
@kaivalyagandhi Thanks for the support! We hope we can find those zero to one product makers.. or they find us! We want to help!
Being able to see all the analytics/API calls inline with live product flows is a game changer. No more photo albums filled with unreviewed screenshots, living with the vague hope we caught issues in QA for the build, or wondering if we accidentally orphaned any user flows. Great work!
@ryantmcdonough Glad the integration went well! We love chatting with you and the devs.
Super excited, congrats to the team! Compelling set of features, love the live analytics. Awesome work!
Congrats on launching!
Just tried the demo on https://www.literal.ai/examples/... and was blown away by the product performance.
A super valuable tool to understand analytics events. Looking forward to future updates.
Great work @chikai and rest of the team.
@dh4vals Thanks for your support! The no signup needed demo is https://www.literal.ai/ph.
I had the chance to play around with early versions of this service and...whoa. It's like it does three magical things that formerly would have required hours (or more likely wouldn't get done):
1️⃣ Documenting the current state of the app UX. Not the designer's wishes, not what I happened to have screenshotted last week: the actual UX as it exists today. Take a minute and ask your customer service team if they'd like this. Seriously: go on; I'll wait.
2️⃣ Funnel analysis. Sure, you probably have detailed and well-documented funnels set up inside of Amplitude, right? Right? Well, these funnels are so easy to read even your CEO can read them. Which might be a mixed blessing.
3️⃣ Diagnose problems. Conversion is dropping; why? Maybe it was that change you made, maybe it was the update to iOS 17, or maybe your senior architect just refactored event names and forgot to tell anyone. Don't pull out your hair or stress your engineers--figure it out for yourself in minutes.
Literal is so cool.
@joshua_herzig_marx Thanks for your kind words. Appreciate your insightful feedback from the early days!
I immediately got the value prop of analytics being presented in a flow-like fashion - across app screens. It makes analytics usable. Congrats Chi-Kai on your launch!
Congrats Chi-Kai and team! Excited for this and Literal looks awesome. Can't wait to use it more. Stoked to see what the team keeps building! 💪🏽
@shreman_shrestha1 Loved working with you on building out some new features that will be coming out soon 😄