Lighthouse London #13: How To Use Prototyping To Get Meaningful Feedback From Your Customers
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Using prototypes as a powerful feedback tool
Tom Johnson
Lighthouse London #15: Just Enough Design: Tips For Creating Effective Prototypes — Maximising prototypes for learning, not aesthetics
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Tom Johnson
Don't overdo it! How you should be focusing on a design maximised for customer learning and not trying to make the most beautiful product ever when creating your prototypes. We also cover a few of the little tricks we use to save time but generate great feedback. Also there's some talk about Beyoncé.