What does this UTM builder do? Adding UTM parameters to your URLs is a recommended approach for tracking campaign performance. Manually adding UTM parameters can be tedious - especially if you have several URLs. This tool simplifies generating UTM tagged URLs - even if you have 100s of URLs to tag. How is this tool different from Google URL builder? Google URL builder is built for tagging one URL at a time. With the bulk UTM builder, in addition to quick tag creation, you can also save UTM tags as templates with the “save” feature. This ensures quick and easy access every time you require tagging. It also helps maintain consistency while tagging.