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Ladder Growth Playbook — 450+ proven growth tactics from 2 yrs of testing
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@byosko thanks for posting - really appreciate it! Happy to add any personal favorite tactics you might have with links back to your blog. Just let me know.
@2michaeltaylor Great work. Rare that you get this much access to someone's work. Well done.
@jimwhuffman hey dude! Took an enormous amount of time to put this together, so thanks for the support! :-)
@conradwa many many thanks :-) I'm 100% sure I learned some of these tactics on Grow Hack.
@leftearpod hey thanks Jake. I'm a paid ads guy, so my favorite is a 'retargeting onion': targeting people differently depending on how long they've been on site. https://ladder.io/tactic/Website... (big fan of andchill.io btw!)
@mkaroumi thanks I'm glad you like it. We originally had the cards pop open in a modal, but it was too messy from an SEO perspective so we moved them to individual pages.
@_alexiroy we were actually thinking of working on an eBook! Thanks for the feedback and support. We do have a pretty hefty blog post which should keep you busy for now: https://blog.ladder.io/growth-st...
Hi!
Congrats for making it, great tool here 👍
Could you explain how is calculated the AVG ROI?
Also, I think adding real case studies and examples will be a great insight and could maybe help readers make a decision on testing the hack or not.
@matthieudeluze thanks for checking us out! We record the increase of ROI vs the control variation (whatever we were running before) and then average that increase out over all the times the test has run. Please note that in most cases we only have 1-2 runs of a specific test, so don't take the data as gospel; use it with a pinch of salt. In any case, tactics will always work differently for your business than they did for others; this is just a way at giving a rough priority when you can't choose.
I was checking this out yesterday. Looks very cool but what I really wanted to see was a demo of ladder.io! I've been lurking for months but don't really want to set up a call. A quick example video would go a long way to showing what exactly ladder can do.
@benjaminshares So right about the demo video! We're going through some major iterations that are shipping in the next 2-3 weeks, and an up-to-date video is a top priority.
Here's one we did previously (that still has some of our old UI): http://bit.ly/ladder-demo-video
If you're not averse to a 15-minute call, then I'm happy to do a screen share of the latest!
PS - Signed up for the GrowDomino beta List :)
One question:
"We've spent millions of dollars and thousands of hours
learning what works, so you don't have to."
Really millions of dollars ? :)
But for real now. Playbook is just cool. Many of questions has been already answered.
I would prefered more filters though. Phrases like SEO, SEM, conversion ratio, attribution would be super cool and it can help users find information much more quickly.
Great job!
@ivanlucansky yeah actually ;-) we've spent a couple of million over the past two years across 70 startups (not including one crazy client who spends $40k a day just on FB!). Also I've personally spent around $25m over the past 6 years (of other people's money of course!) working at Efficient Frontier (now part of Adobe), Travelzoo, ShopStyle and SumoMe - a lot of these tactics came from my experiences there. P.S. you can actually search for 'SEO' and other tags in the search box: https://ladder.io/playbook?query.... Hope that's useful? Thanks for your support!
It's a hell of a resource, and particularly great for ideation. If you already have KPIs in mind and are looking for strategies to attack them, this resource can shed light on a ton of ideas you might not have otherwise thought about.
Pros:Tons of growth marketing tactic ideas with easy searching.
Cons:Could benefit from additional filters, such a industry or business model.
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