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Know Your Audience Podcast - 1: Art of Storytelling — Melanie Deziel - Director of Creative Strategy at Time Inc.
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Know Your Audience is a new podcast series by Jeff Weisbein. In each episode, Jenna Matecki interviews people who are shaping the future of media. In this episode, Jenna speaks to Melanie Deziel - Director of Creative Strategy at Time Inc.
Hey everyone! I'm the founder/CEO of KYA and we decided to start this podcast called Know Your Audience. What we do is interview journalists, bloggers, data scientists, and analytics/audience development professionals. The goal is to start a meaningful conversation about what it takes to create engaging content and learn from the people who are shaping the future of media. I'm really excited to launch this and would love any feedback/thoughts you have! We've uploaded 4 episodes for the launch (which you can find in iTunes). I'm here if you have any questions and Jenna Matecki (the show's host) should be around shortly!
@jeffweisbein Congrats on the launch, Jeff – great to hear a really substantive conversation on the intersection between data-driven decisions and inspirational creativity when it comes to content. Thanks for sharing!
Great first episode. So happy with how effective content marketing is because I truly hate the aesthetic and functionality challenges of ads.
@philmartie Agreed. With proper labeling it's a really interesting way to do "funded editorial" as Melanie was saying. :) Thanks so much for listening. I've checked out Nicolette and think it's a really noble and empowering thing that you've got going on there.
Hey! Welcome to Know Your Audience! I'm the host of the podcast, Jenna Matecki. Every week I'll interview a person who is shaping the future of media. What does that mean exactly? You'll find out. :) This podcast is powered by Jeff Weisbein's company, KYA. KYA is a kick ass publisher analytics platform (check it out at getkya.com). Jeff and team are really keen on this podcast being an authentic look at the industry - which makes this really exciting. Grab your earbuds and check out the first episode and subscribe! I promise you won't be disappointed. :)
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