Michael Seibel

Kraftful 2.0 — Copilot for product teams

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🦾 AI-generated surveys in ChatGPT
🧠 Auto-analyze user feedback from 30+ sources (calls, reviews, support tix)
✍️ Generate user stories + sync to Jira / Linear
💡 Get time back to focus on product strategy

AI won’t replace PMs.
But PMs leveraging Kraftful will.

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Yana Welinder
Hey Product Hunters! 👋 Excited to launch Kraftful 2.0 — the ultimate AI solution for product teams. 1 year ago, we launched our MVP here on PH. Since then, our tiny team shipped 154 features. Over 30,000 teams and product builders from companies like Google, Microsoft, Meta, have made Kraftful their go-to for user feedback analysis. Analyzing over 20M pieces of feedback, we've saved teams upwards of 200,000 hours of manual review of survey data, interview transcripts, app reviews, support tickets, and other user feedback. Kraftful was featured on Masters of Scale, got named “AI’s next big thing” by Fast Company, won multiple product awards, has been featured in countless product newsletters and podcasts. All in just one year! 🤯 Today, we’re back to demo all the things we’ve built over the past year: 🦾 AI-generated surveys from past feedback (on kraftful.com) or new topics (directly in ChatGPT) 🧠 Auto-analyzed feedback from 30+ sources (user calls, surveys, app reviews, G2, support tix, etc.) 💡 Feature request lists, SWOT/empathy map analysis, and custom feedback queries via chat 💌 Team collaboration and insight sharing through Slack / email ✍️ User story generation synching to Jira / Linear tickets 🤖 Product advice from our Kraftful Product Coach GPT in ChatGPT Try out Kraftful 2.0 and let me know your thoughts. Your support on PH is invaluable! Kraftful 1.0 was a barebones MVP, built in just a few months by two engineers. It could only analyze a week's worth of US app reviews or Zendesk tickets — now we have daily / weekly / monthly / quarterly / annual reports for lots of sources and easy ways to incorporate Kraftful insights in the dev process. Our MVP was just enough to give a taste of what we were building. Kraftful stood out with thoughtful UX and exceptional prompts that produced actionable product insights, in minutes. The incredible demand came as a surprise, culminating in our product breaking because we blew through the rate limits of every API we used. We had to completely rearchitect our product. So most features you see today are new since the last launch and much more robust. And we’re only getting started! Special thanks to our YC partner @mwseibel and rest of YC for hunting and incredible supports 🙌
Anna Carmichael
@mwseibel @yanaw go Kraftful team!
Anna Carmichael
@yanaw @meryem_ghazi THANK YOU! Truly appreciate your support!
Yana Welinder
@mwseibel @nermin_zejnilovic thank you! We’ve learned a ton of details about how to make user research and product development more efficient in the age of AI. For example, we learned some tricks to drastically improve response rates for surveys. We now thinking about how to incorporate those learnings into a product to give our users more leverage.
Anna Carmichael
@yanaw @shivam_tiwari24 thanks so much for your support, Shivam! Fully support that future vision - Cheers!
Amelia Lin
@mwseibel @yanaw @nermin_zejnilovic Have loved seeing the product evolve and grow ever since the early days when it helped summarize our app reviews - go @kraftful team!! Excited for this next big update
Oliver Bahne
Quite some interesting products being launched within this space, and quite a few have hit PH in recent weeks. This is definitely a different angle from the other products I've seen. Would be interested in learning more about your integration with Linear, and whether you alo integrate with e.g. Hubspot?
Anna Carmichael
@oliver_bahne thanks so much for your support! 🎉 We're excited too! Yes, great questions. You can export issues that you uncover right into Linear (or Jira) so that you can add them to your roadmap. It saves a TON of time. You can connect to Hubspot via an integration with Zapier :)
Simona O'Neill
Congrats guys! Looks like such a comprehesive solution. Analysing user feedback can be super time consuming. It's great to see products like that hitting the market. Best of luck today and beyond!
Anna Carmichael
@simona_o_neill3 we fully agree 🙌 thank you so much for your support!
Daniel Rödler
Kraftful is a game-changer for anyone looking to dive deep into what users really want without spending countless hours on it. It's pretty neat how it can sift through tons of user feedback comments in minutes, which traditionally would take forever to analyze manually. The tool gives you straight-up insights like feature requests and issues users are talking about the most. It's like having a direct line to your user base, emphasizing how crucial user interviews are in product development. Congrats on v2.0!
Anna Carmichael
Hey @daniel_rodler - thanks so much for your support! We're SO excited to be launching today to showcase our hard work over the past year ✨ Your summary of Kraftful is SPOT ON. Thanks for taking a look 🎉
Yana Welinder
@daniel_rodler thank you! Can’t tell you how much I appreciate hearing this. Will pass on your feedback to the team as well 🥰
Garen Orchyan
Looks super, big congrats on the launch team. Best of luck to you today ❤️🦄
Anna Carmichael
@orchyan ❤️🦄 Thank you!
Elias Stråvik
I'm a huge fan of Kraftful and it's been so cool to see your frequent updates that just add more and more great functionality to the product! Super curious to hear: Has there been any particular customer segment or industry where Kraftful has been had even stronger product-market fit than somewhere else? What types of customers or companies are using Kraftful the most?
Yana Welinder
@eliasstravik So grateful for your support! A big portion of our power users are PMs responsible for mobile apps -- people who have used Kraftful pretty much every week since our launch last year. That's not surprising considering that's almost all our product did originally. But we're also seeing a lot of regular users of our new AI generated surveys (those folks are in different segments) and Google Meet sync.
Narendra Solanki
Congratulations on Kraftful 2.0! Automating feedback analysis and integration into product strategy is ingenious. This tool is set to revolutionize product management.
Anna Carmichael
@narendra_solanki thank you so much for your support 🎉🎉🎉
Ishwar Jha
😳 feeling happy for you guys
Anna Carmichael
@ishwarjha thanks so much! ✨
Mahmudul Hasan
Congratulations on the launch guys 👏👏
Anna Carmichael
@hasan_ui_design thank you ✨✨
Konstantin Panfilov
Sounds like something that I need shamelessly. Good luck!
Anna Carmichael
@panphilov please feel free to check it out! We offer a 1 week free trial of our pro plan upon signup :)
Matej Cabadaj
Congrats on the launch team! 🤩
Anna Carmichael
So happy to have your support @matej_cabadaj 🎉
Mohamed Aboshihata
Krsftful is becoming more and more of a product ops & intel buddy. I like the new survey tool I just created one in < 3 mins. I would love have more ways of deploying the survey perhaps integrating via segment or GTM.
Anna Carmichael
That's so great to hear Mohamed!! You can share your feedback here: https://klever.kraftful.com/surv... 🤩 @mid0
Daniel Zaitzow
@yanaw big congrats on the launch! Love the idea of AI generated surveys! I am curious - what would the primary use case be for this internally? For roadmap stuff / product decisions or something else?
Yana Welinder
@dzaitzow Thanks Daniel! We use them for more targeted feedback, particularly when we release new features. We also have them embedded in Kraftful next to the analysis so users can tell us how well the analysis works for them.
Daniel Zaitzow
@yanaw ahhhh got it so primarily for feedback. So - just so I am clear - someone is using my App and I can have an automated survey that they fill out that gives me more granular data on my users - and that is generated based on their behaviour?
Yana Welinder
@dzaitzow Yes, exactly
Ksusha
Congrats!
Anna Carmichael
@ksusha_golovchenko thanks for your support! 😊
Vice Ivandic
Congrats!!
Anna Carmichael
@vice_ivandic thank you! ✨
Bob WIlsey
Awesome Stuff! Super cool
Larry Hartman
What an amazing way to gather extensive metrics. Congratulations on an amazing product!
Anna Carmichael
@empowered thanks so much for the support! 🎉
Tanmay Parekh
All the best for the launch @anna_carmichael
Anna Carmichael
@parekh_tanmay thank you! 🎉
Kavir Kaycee
This seems to be a really useful tool for a product manager like me. Would love to give this a try! Congratulations on the launch! @yanaw and team 🔥
Yana Welinder
@kavir Thanks! Excited to hear what you think!
Yanni Shawn
Congratulations on launching! It's a really helpful tool for the product team. Thanks!
Yana Welinder
@yanni_imean Thanks! Great feedback 🙏