Very smart and like @mbavio mentions, this is a logical step for the company.
cc'ing @jrlevine from Electric Objects which is featured in their announcement video:
I've always wondered why Kickstarter was not doing this, basically allowing funded projects to keep going on the platform. Seems like now it's possible, kudos to the Kickstarter team!
Great move by kickstarter! there is already dozens of great articles written by funded creators, where some of them gave really amazing insight into their KS journey (be it in their blog, medium, gamasutra, etc.) It could be a great addition to their Spotlight profile if they can link/list these articles? http://blog.ghost.org/year-2/ by @johnonolan as a great example
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