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SendGrid Email Analytics by Keen IO — Detailed email reporting that drives results
SendGrid Email Analytics by Keen IO is the fastest way to analyze the performance of your email campaigns and take action. Compare campaigns and tests and download a list of users who performed any action. Use downloaded lists to keep your lists clean and drive up email performance with better campaigns.
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So excited to see this. 2 great companies (Techstars alumn!) working side by side to solve real world problems. Love it.
Co-founder & CEO of Keen IO here. It was amazing to watch our team & SendGrid's team work side-by-side on this app over the Summer, and we're really proud of the results!
SendGrid is first and foremost a customer-driven company, and so are we. So it was a joy to collaborate with them on how to make something new and impactful for each others' customers.
As the lines get blurred between marketing email and product/transactional email, we wanted to make something with both self-contained value and developer extensibility.
We know that a lot of the PH community use transactional & marketing email to fit together the user's journey, so we very much look forward to your feedback!
How does this differ from SendGrid's dashboards? Just merging transactional and campaign data?
@stewartjarod Hey Jarod, we partnered closely with SendGrid and their customers to discover painpoints customers had but were not currently solved by SendGrid's dashboards. There were a handful, but the main ones are:
- Ability to segment and analyze campaigns by custom attributes
- Ability to download a list of user emails who performed a given action (open, click, etc.) at any point in the campaign
- Full access to the data and freedom to run a larger variety of ad-hoc queries against your transactional email + campaign data using Keen's Data Explorer
@stewartjarod Hi Jarod - Here are some additional technical features that make me excited about it.
- Keen consumes SendGrid's realtime raw event stream, then organizes it into a very neat model of clicks, opens, bounces, etc. Keen also enriches the data with some information like day of week that makes some new types of querying available. The data also includes any custom properties you've set on the SG side, like "account_name" for example.
- Keen keeps the data forever, so you can at any time run any arbitrary analysis on it, down to the individual user. Most email analytics tools only offer aggregate reporting after a certain time period.
- Just like other event data stored in Keen, you can build realtime charts and graphs on the incoming data.
- All of the data is queryable via API, so you can build programmatic analysis and automation on top of it, or white label data views in your own product as several of our customers have done.
Thanks, @alexakmeyer and @michellwetzler, I appreciate the details! I think some of these bullet points should be on the splash page :D
This is great. I've had to build something like this for transactional email providers we've used in the past.
Looking forward to seeing it grow into a great product.
Taylor from the Keen IO Community team here. For as long as I can remember that I've been giving examples of "event data," I have used email as an example. It's a perfect example and a great fit for our platform. I am super happy to see the v2.0 of this partnership with SendGrid.
The team over at SendGrid has built an awesome API platform, and I'm glad we could also team up with them as a fellow developer-friendly API platform.
When you really think about it, the first version of the SendGrid Email Analytics dashboard app was built by Heitor Tashiro Sergent, a Keen IO Community member, a few years ago: https://www.airpair.com/sendgrid.... I'm glad to see we could iterate and keep building on this idea.
Yay for developer-friendly APIs that allow you to build much bigger and greater things!
@sherm8n Hey Sherman! It does! All your SendGrid email data will stream to Keen so you can use the SendGrid Analytics app to build segments / download lists and the explorer to run ad-hoc queries!
Two great companies collaborating to solve a huge marketing problem - tracking transactional emails. Sendgrid created the awareness that transactional emails and blast emails were very separate. They built a great delivery system and their analytics were good but this takes it next level, setting the foundation for really great last click attribution and omnichannel customer tracking. Great job 👍
I work at Keen. I know I'm biased, but I'm in love. We ourselves are users of SendGrid & Keen. I run our a lot of our marketing and I use our event data every day. This integration makes it extremely easy to run detailed analysis on specific emails clicks, opens, etc, down the user. And now I can run user funnels on it amongst other site data like pageviews, signups, etc.
Pros:The new data model is amazing! Neatly organized into opens, bounces, etc. Now has geo data and other extras. It feels really empowering.
Cons:While this tool requires no coding or programming, its for relatively data-savvy marketers and devs (which most are these days).
Tony from SendGrid's Community Development team here. So excited to see this launch!
Analyzing email engagement should be front of mind for any email sender. Love that Keen IO built this to let people start slicing and dicing their email segments without code. Super huge time saver.
Looking forward to feedback - thanks!
Maggie from Keen's Community and Partner Development team here.
We've always been passionate about creating products that are useful and provide high-quality high-fidelity value quickly. Not only has feedback from our soft launch been overwhelmingly positive about the app's usefulness, but our experience working with SendGrid couldn't have been more quick and smooth.
Having and understanding data about your user and their email behavior has never been more important and business-critical in our era of technology. Love that SendGrid took the time to invest in this joint product. Excited to continue our partnership journey together!
Looking forward to your comments and feedback! Thank you!
First time commenter here. I lead the partner ecosystem at SendGrid. Keen's been a phenomenal partner to SendGrid over the years. This new add-on wraps all the benefits of their existing SendGrid integration, and more, into a super easy-to-use feature.
The ability to better understand email performance / engagement, and USE that info to improve go-forward communication strategy, is essential for any marketer or owner of transactional email.
We're thrilled to be working with Keen to provided added value for our customers. Enjoy!
Sara from Keen IO’s engineering team here. I had a lot of fun working on this application with our team and SendGrid, and I’m excited to see it go live! I’m looking forward to hearing your experiences and feedback.
Disclosure, I work for SendGrid and have friends at Keen - So I am biased :)
Pros:Keen provides a high quality analytics product and SendGrid is the best in the email space, together they have built a sweet partnership
Cons:not sure
Hi! I'm one of the co-founders and CTO at Keen IO. Just wanted to chime in with how excited I am to see this launch. It's been a blast to work on this, and I'm confident it'll help solve some fun business problems for SendGrid customers.
Our teams have worked really hard to bring a great product to light in a pretty short amount of time (4 weeks!). I'm looking forward to collecting feedback and iterating to continue making it even easier to understand precisely what's going on with your transactional and marketing e-mail.
Much <3 to the SendGrid and Keen crews who brought this to life!
@dkador1 this is awesome. Looking forward to more collaborations like this with other vendors who manage the increasingly nuanced channels in a single customer conversation
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