I loved this book when I read it last year. It does a great job breaking out the different factors that can make an idea spread. Knowing these factors gives marketers and startup founders things to consider when trying to communicate a message.
Loved the content and I would recommend it to anyone that has an idea to share.
One of my favourite startup books. I did a series of short write-ups about what I learnt from the book, feel free to take a look! http://blog.danyll.com/contagiou...
EuroBot 2016