Hi, Iβm Jakub Linowski and the goal of Fastforward is to find repeatable patterns with the highest probabilities of lifting conversion rates. To do this we run experiments with trusted companies open to testing similar ideas. So far we have identified 71 patterns based on 117 tests and we're adding new tests each month.
I frequently point my clients to your solution because of the benefits + value of the insights GoodUI provides ... and to compel them to establish and maintain an Always Be Testing / Always Be Learning (Know Your Customers Better Than Anyone Else) Mindset.
What matters most ... is not personal preference ... but rather, what performs best.
Pros:Fresh and Relevant Insights in real-world and credible context.
Cons:none
Jakub Linowski