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How do you find new customers for your startup?
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Braden Floris
Who are your customers? Is your product consumer facing or business facing? Typically, business facing organizations leverage sales teams and paid marketing to attract new clients/customers.
Consumer facing companies tend to also invest in paid marketing, such as influencers or ads.
But I would also recommend thinking about how your product itself can attract new customers. GoFundMe spent very, very little on traditional marketing, as it's popularity was driven by sharing on Facebook, and over time it established itself as a trusted place to exchange funds.
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I'm doing a mixed bag:
- paid ads on FB and Reddit
- organic social: tiktok, instagram, YT Shorts
- regular updates on Linkedin (once a week)
I'm new, like most of us here are. Building brand awareness is time consuming and never really stops.
That's where things start, key is to have a plan, be methodical, test, test, test and be patient!
Growth tactics aren't one size fits all, and it will depend on the startup. Companies that that develops baby products may find great success in Mom groups on Facebook, but a Web3 company probably won't.
Think critically about who your customer is and the channels that they frequent. If it's consumer, are they on Reddit, Discord, or Slack channels? Twitter? Telegram? If it's business, how could you utilize your network to reach decision makers?
Finding our first users was our primary step before we started the development process. The first questions for us were about whom we wanted to help, what problems they had, and which of these problems we were personally interested in solving. This approach helped us a lot because we had some loyal users whom we could ask for constant feedback. I believe it will greatly assist us during our launch. Here is the link to our product for context.
https://www.producthunt.com/post...
Finding customers? Start with your network; word-of-mouth is underrated. Tap into communities where your target users hang — could be Reddit, LinkedIn groups, or even Clubhouse.
