@derstartupcfo I started my twitter journey only in March. Also in LinkedIn. But our product was under the process around 1,5 years. All this time I could post in Twitter and LinkedIn, find interesting people, explore the possibilities there and tweet/post everything about we we did. We did a lot of interesting things: professional GIFs with the actors, for example. So if you are working on your project, don't wait till the website is ready. Start to communicate before it!