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Instagram Live Video ā Broadcast live video to your Instagram Stories š“
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@rrhoover @caseynewton Side note, but related... there is a lot of functionality going into to a small strip at the top and scrolling horizontally to find people's stories isn't the best experience. I wonder if this section will get redesigned and given more real estate soon?
@rrhoover @caseynewton what's the reason for implementing ephemeral messages? I think it's absolutely horrible and makes communicating a huge pain in the ass - it actually ruined more than one conversation I had on snapchat. Do they design it horrible on purpose in order to push ppl to take photos? I seriously don't get it
@rrhoover @caseynewton IG Direct live seems like an obvious missing component for IG in their war against Snapchat.
@yannschaub Isn't that the point though? If the conversation is not ephemeral, Snapchat/Instagram is not the medium you want to have it.
@gabrielizaias When it comes to text I just doesn't get it, that's it. Also its super buggy on android and killed the conversation because of that more often than not. Still I don't get why you would implement that AFTER having a "normal" chat feature (that probably no one used anyway). Instagram never seemed ephemeral to me and it still doesn't.
I don't think Snapchat will have so much problem with Instagram. Because, at the core, they are not the same, they don't share the same vision. Look at the Specs! All those apps can do is improve on experience.
@tsunaze and what is that vision? At the end of the day what matters is where the attention is. And Instagram has a lot more going on in that department for a lot more users.
@sanshiro No, I use both. But for myself, I only see my friends's stories on Snapchat and not in Instagram. Because I, and them still use IG as a photo app. The only stories I see in IG is from Influencers, and when I say "see", I don't even watch them. Do you watch Live from your friends often (which is what is advertised in the video)?
@nscmnto I don't know, I don't work there, but there are rumors of a IPO coming. They are not really afraid. Even, they took some of the features from IG, which is cool (rewind and pass). Instagram is backed by Facebook, so they want to eat everything they can. Seriously, if it's not for the Influencer you follow on FB and IG, do you really watch Live from your friends? I have 200+ and the last Live I've seen was 2-3 months ago.
@tsunaze it's precisely for influencers that I'm talking about. Growing a Snapchat audience is way harder than it is to grow an Instagram one. So these features make it very clear where I should be investing my time. Snapchat knows they have a massive influencer user base, and yet they don't really provide features for us. Cool filters only go so far.
Im not 100% there with live video yet...
But I do love how the released products from Instagram look and feel. So well made.
Is this Zucks slow-served revenge for Snapchat not selling to Facebook? Timing is quite dubious given the news of the Snap IPO!
@ianissoawesome I wouldnt be betting against Snapchat... people said this when they launched Instagram Stories
Instagram make some effort towards their content creators - I've seen some issues with Snapchat not being great towards theirs... THIS could be a huge differentiator and I hope every platform considers their creators as a key part of its success.
@bentossell I've seen my snap stories feed thin out since IG Stories launched, and only thing left I'm using it for is DM's and filters. Word tho, snapchat is lacking in that department, one of my main issues with it are metrics and discoverability. Oh, also their android app is terrible, which makes me hate my phone whenever I have to open it.
@bentossell @ianissoawesome just as much risk not having normal users incentivized to create though. Something snap has always understood with the base unit being messaging (snap). Sure, you might have less influencers with large followings (at least relative to instagram) but you hedge against going the way of Vine where normal users don't create and eventually the celebrities you created port audience elswhere
@jacksondahl yeh I wasn't ignoring the normals but highlighing the creator side. a healthy balance is tricky but needed
Instagram Video killed Vine. Instagram Live Video has the potential to kill Persicope. And Instagram ephemeral messaging will surely pull a lot of crowd from Snapchat. This is getting interesting.
RIP Periscope it seems cuz Instagram has strongest network effects amongst all social networking tools
@vincentorleck and rewrite that android app form scratch. It's a fucking joke and makes me hate my phone whenever I use it.
Snapchat is pulling a Vine. Either they have to double down on 1 to 1 messaging and filters, or give their content creators everything they possibly need to build a following and create on their platform.
Smart move.. It seems like live video integrated into existing social media apps like Instagram and Facebook has a lower barrier to entry and requires less commitment than using a separate app like Periscope. I could also see this doing very well with the new influx of creators moving from Vine to Instagram.
Just gonna leave this here...
https://twitter.com/imjasonli/st...
Jokes aside I think Instagram is doing a great job identifying what works for Snapchat, and improving it for their own product (ex. group messages, skip/go back on stories)
Conclusion of the day?
When Zuckerberg makes you an offer, you better take it.
Instagram is killing it will the UX/UI. Snapchat needs some serious help in that area.
@evanlaclark Why do you say that? Snapchat's UX is great and overall extremely simple.
@thejfkshow it's kind of a disaster in some areas. Try using Memories or saving a Snapchat to your Camera Roll or exporting multiple Spectacle videos. It's atrocious. I suppose that is just my opinion though.
So now Instagram live is a trendy thing. In fact, Instagram live makes it the perfect option to integrate videos into your Instagram strategy. Marketers can produce live videos without effort or cash, and they appeal to brand audiences. I have an excellent system of engaging with my followers as an influencer. I have a subscription to this platform https://megafamous.com. They help me grow my activity and number of followers. And the only thing I got to do is make some lives to engage with my audience, and they do the rest of the job. I love it.
So now Instagram live is a trendy thing. In fact, Instagram live makes it the perfect option to integrate videos into your Instagram strategy. Marketers can produce live videos without effort or cash, and they appeal to brand audiences.
How much more "features" do they built into there apps only because they have the resources ?
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