The true measure of success for Instagram Direct is an acquisition offer from Facebook 3 months from today

I am able to download it from Turkey

Curious: not available in the US store, but it IS available in the Uruguayan store. LOL.

Not available in Singapore's app store?! Kidding me?

Waiting for them to split stories into a stand alone app

This is literally the biggest :shrug: of the last 6 to 12 months

Can't find on ios -- anyone have a link?

:/ As usual it's not available for a large amount of people..

Hope to see separate app for stories, or they are going to Direct app, because all this stuff about “drinking coffee photos” annoys

Not available in the US, too bad. Wanted to test it out.

Same here. Why Uruguay I wonder?

But why? :(

Is not available in Russia

Does anyone else think the icon is ugly?

It seems like they are looking to 1) have another place to run ads 2) keep attacking SnapChat.

Pros:

Not a whole lot

Cons:

Not user need for this

Apps on apps on apps! Am I a stuffed shirt for not wanting yet ANOTHER Instagram app on my phone to do something that could be accomplished in the app I have now? Maybe I am. That being said, the tech nerd in me has to download it and try it. Lol.

Looks like we've a solid Uruguayan community here on PH or they're all excited about anything from Facebook.

Everyone here is expert on technology. 👏

Congrats @Hemal!

Facebook's strategy these past few years has been to incubate new features within their existing apps. Instagram launched direct messaging years ago, quietly iterating on the interactions (you've probably noticed how they've pushed people into private conversations by opening a DM when you @mention a friend in the comments). Per @CaseyNewton's article in The Verge, this app is an experiment. I'm curious what success looks like for this app. At what point do you kill it or double down, @hemal?