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Inside.com — The network of email newsletters
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@jason already the daily round up adds so much value. I'd love to see a digital health & wellness specific newsletter probably merged with breakthrough research. Your on to something I will continue to be a subscriber to all newsletters.
@jason congratulations 🍾🌠🎉and can't wait to consume, curate and be part of this awesome email network. "yum, yum" 🤗💡💸
@jason @LaunchTicker is superb. Just signed up for another. I like the crowdsourced newsletter concept and the UI. I'm not sure this will save journalism as per your Medium article since distribution and overhead costs are only a couple of their problems. However, it may well create another more effective distribution model that benefits from scale economies.
@jason This is great! I've basically replaced all my daily tech reading with LaunchTicker. I can't tell you how much love i've received from the folks i've turned on to it. Keep rocking!
@jason genius idea to essentially do a 'kickstarter model' to get people to subscribe to email lists before deciding whether to launch them or not.
@_jacksmith @jason My intuition says people don't subscribe to newsletters just because it's on a topic they're interested in, but because they vibe with the unique perspective coming from the human(s) behind it.
If I were running this, I'd put a face and a name next to each newsletter and recruit an awesome person to "own" each newsletter. Each newsletter would also get it's own branding and voice. I'd basically build the Vox Media of newsletters.
Curious to hear what you think about this idea, @Jason!
@nbashaw @_jacksmith @jason I totally agree to that. I subscribe to newsletter above all because of the unique perspective of a person.
@nbashaw @_jacksmith that's on the roadmap... if we have 1,000 folks subscribed to the topic we can actually just ask them: 'who would you like to write this?' // or we could put 10 people on the page and say 'vote / nominate who should write this!' -- lots of potential to crowd source the editors!
@nbashaw @_jacksmith @jason Agreed. Purely topic based newsletters are not of interest to me. Unique perspective of a specific person is.
@markoxvee for now you don't need to chase it more than 2-3 loads – when we have more newsletters we'll fix it. :)
Great idea. Are you going to open it to outsiders? If we want to test an audience for one of our own ideas, can we?
@sacbookreviewer we are letting folks suggest newsletters at the site -- but they don't go live immediately. If things go well we will let folks post ideas without us getting involved (maybe).,
@jason This is a great way to source interest for new topics. How did you pick the threshold of 5K emails? Is that where the economics work out (Cost < LTV)? Or, is it just an arbitrary number to gauge engagement/value of a topic?
Brilliant pivot and I think you're really on to something - Curation hasn't reached it's peak yet I believe and it will only become more important in a world where the noise is increasing by the minute. Plus, email is surely not dead but people want to decide what they receive, so the voting on Inside is a great addition. Love it!
Hey Jason, big fan of the Launch daily newsletter.. Saves me from checking all the news sites for updated news in tech. A bit off topic... How do you see paid engagement evolving within newsletters? More through banner ads or sponsored news stories? Thanks! 😀💯
@mrsharma we're looking to roll out a patronage model where 100% of contributions go straight to the writers. We think between 1 and 5% of people are willing to put up a few bucks a month for great content – and the ads/partnerships can drive Inside's revenue.
@jason, this is a great setup. It's easy to pick through the topics and I like seeing a wide array of subject matter to choose from.
One thing that might be worth considering is nesting some of the newsletter topics under others. I wouldn't necessarily describe this as simply combining, but some of the topics I see can be thought of as a subset of others. Streaming, for example, is a growing trend within the context of media creation and distribution. Thus, it might make sense to nest it under the media newsletter as a main discussion point therein.
In this way, the broad subject matter of "Media" can be broken down into a variety of things, including consumption dynamics (like streaming), marketing (social media, perhaps), and community cultivation.
I'll be interested to see how this evolves over the long term, congrats on the launch!
these look great - trying to figure out how much original writing there is versus the next draft style roundups/links - seems to be some citation and summarization
@passingnotes If the existing newsletters are any indication (and I have to assume they are!), the 2-3 sentences about each of the bits of content add mega value.
Great design Jason. I believe email is here to stay and it's the best place for a call to action. Do you think you'll ever build a bot for inside, or a bot for each newsletter?
@paul__walsh we could easily take these newsletters and deliver them to other messaging platforms, but to be honest I'm tired of building up other people's platforms for them. Right now I want to build a direct relationship with the 10,000 most important people in each of 250 important topics. If we can do that I'll have 2.5m emails and the ability to launch a new, 10,000 subscriber email newsletter anytime a new topic comes up.
this isn't going to be the biggest cash cow or page view machine in the world -- but it will be very high-quality and something we can all be very proud we built!
This is my go-to newsletter every day. Two questions for you, @jason:
*You've built an incredible product (and a better audience). To what extent to you attribute the growth to your influencer status...an, beyond that, what were your core growth channels?
*What's the current process for curating any given newsletter? Is there significant crowdsourced news vs. editorial control tension?
@eytanbuchman My following get my products -- & my angel investments -- their first 10,000 customers... But at the end of the day consumers are VERY sophisticated and the product must rise and fall on its own merits. My friends and followers will check out what I do, but the truth is they are so candid and honest with me that they will actually tell me something sucks -- we have that level of trust!
Jason, love the product as I am always a fan of (carefully) curated newsletters! I see myself contributing to the product in some way, just proposed one! :)
Hey Jason. Really cool concept. Maybe I'm just confused, but...are there teams already behind these potential newsletters? Do you outsource the talent yourself? How are they created?
@_sdunn_ there are teams behind the `live` newsletters, but not the potential ones. When each one reaches 5000 subscribers, we're committed to finding a fantastic writer who understands that vertical and can deliver a polished, thoughtful newsletter.
@awwstn Brilliant. There is legitimate interest out there among content creators who are looking to create newsletters but are unsure how to go about starting. Solves a real problem.
Biggest win here is fixing the incentive problem that exists with most media/publications today.
Content and quality is #1 priority for the Team at Inside.
Love the idea/product. Been a paying subscriber for Launch ticker for awhile and love the high SnR ratio there. Huge kudos to Jason and team on the pivot to these live newsletters!
Love reading Inside News already, every day. Would be cool to have a version that is just intel on your competitors, daily.
@itamarw now... that would be hyperniche!! if we did a handcurated newsletter for someone, it would probably cost about $10k a month to make it worth it (i.e. if IBM or Disney wanted us to do an internal service, where we read about them and curated back to their 10-250k employees what we found).
Great product Jason. Are you expecting to crowdsource curation in general or do you see it more as a balance of crowd and internal curation?
@stefanozorzi we've found a lot of success in doing curation internally – we have an allstar editorial team that has dialed in the process and can go several step farther than just grabbing interesting links – they offer concise summaries, community synthesis, analysis, contextual links, etc.
@justingough @lons the book is about investing in startups -- not my memoir or life story. just a simple book about what i learned investing in 150 companies
@jason can't wait for this one...the life story would be killer too. Would love to help as beta reader, as someone just starting my angel investing career.
I have been reading Inside Electric Cars for a few weeks now, really well curated news!
I love the idea of the 5000 subs to launch a new newsletter :)
Can't wait to try this--I'm looking at this as a time saving method to keeping up with important stuff.Many of us just son't have the time to jump around every day site to site. I can read the articles anywhere also---that's big to me.
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