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Ignition 1.0 — Automate product launch, feature releases & internal comms
Ignition is the first Go-to-Market Ops platform. It helps PMM and PM teams ensure launches drive revenue by improving repeatability and team coordination. Unify and automate research, roadmaps, GTM plans, internal comms, and measurement in one AI-powered hub.
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@ozbad03 Tried out ignition after Nathan Latka's podcast and the appsumo launch long ago, will check it out again :)
Hey guys!
Take my congrats on the recent launch of the Product Hunt! 🎉
I love the name of the project ♥️. Ignition sounds really great. When I read this I caught myself on thought about space, spaceships, and the future 🚀. I also like space gray colors in the design.
Unfortunately, I can't say the same about the logo. As for me, it's not so informative.
In the matter of functionality, you are quite similar to JIRA and Target Process.
What is your killer feature? How are you going to overcome them?
@denis_galka
Thanks Denis!
We're not an engineering project management platform like Jira. In fact, we integrate with Jira and most of the project/task management software.
From a product management perspective, you can think of us as an end-to-end product lifecycle management platform to collect product ideas with voting boards, build visual roadmaps, and communicate releases with changelogs and seamless GTM handoffs.
Task management /tracking engineering tasks from Jira is just one feature.
There are several killer features. The one I like the most is the automated go-to-market plan creation powered by our proprietary AI co-pilot along with stakeholder management.
Give it a spin and let us know which feature you love the most!
@karthik_suresh2 Thank you for answering. Looks good.
It seems like Ignition is an all-in-one solution that fits any startup.
Go ahead!
@maria_brm Thanks Maria! Totally free to try out so we'd love to have you onboard and hear what you think once you've had a chance to give it a spin :).
👏🏼 Congrats on launching on Product Hunt! 🥳 Ignition looks like an amazing tool to help product teams collaborate and create more effective go-to-market processes. I'm curious to hear more about how it's being used in different industries - could you share any use cases you've seen? 🤔 Also, what's been the most helpful feature for you guys while building the product? 🤗 Finally, I'm excited to see what Ignition can do and can't wait to try it out! 🤩
@paolo_degiglio Thanks so much for the kind words!! It's been really impressive seeing the breadth of use cases our users have found for the product -- we have SaaS companies launching new features, film studios launching movies, apparel companies launching new clothing lines, and all sorts of "non-product" type launches being created like event launches, campaign launches, pricing updates, and rebrands. In terms of most helpful features -- we really love the modular status updates for communicating plans internally and briefing agency partners. But recently we've also been using our SEO tools quite a bit for researching keywords to target based on competitor rankings.
Congratulations on launching Ignition v1.0! It's exciting to see a platform that addresses the fragmentation and chaos of product launches. Your solution of unifying product and GTM work in a single platform, along with features like AI-generated copy and pulse updates, sounds like a game-changer for product leaders and marketers.
@saasfellow Super excited you're excited Joseph! One of our users was literally *just* calling it a game-changer on LinkedIn yesterday, so you're spot-on ;).
Congratulations on the launch! Does the platform also help in identifying the ICP? and then suggest the relevant channels to execute GTM?
@varunvarma91 ICP identification is coming *very* soon! But yes we do suggest all the relevant channels to execute the GTM :). We also suggest, based on the channels you've chosen to use, what marketing assets you need to create, as well as a full project plan for all the GTM tasks you need to execute.
@ozbad03 Now it gets super exciting! How can I test it myself? Sign up on the website?
@varunvarma91 Hey Varun! Yep, we have a freemium model so you can test everything out by just signing up on the website :)
This is one amazing and unique product I'm seeing here today!
Congratulations on the launch!
Rooting for your launch success!
Congrats on the launch! Curious at what stage of company growth you see people get the most value out of a tool like this?
@stedmanblake We're seeing a good mix of company stages with heavy usage on the edges. Many small solo-product marketers and founders use Ignition to get go-to-market structure right from the beginning. While we also have many companies over 1K employees empowering their entire product marketing team with Ignition - planning over 100 launches a year! 🤯
@stedmanblake Thanks Stedman! We kind of see a couple very distinct segments of audience, each with slightly different focus areas in the product. Our sweet spot is kind of companies that just went through their first growth inflection and are starting to scale, adding sales, launching more things, etc. (so, companies that recently crossed the ~50-100 employee mark). But, we have a ton of very small teams and solo marketers who use us as well for our research and release notes tools or for planning their initial company launch. We also have some very very large enterprise teams using us for the massive stakeholder alignment needs that come along with a large org.
I can tell that you all spent a ton of time on the product design. Everything is intuitive and makes total sense! For go-to-market are you able to provide any data/analytics about how different assets or tasks performed? This could be through UTM links that you deploy as a CTA for various announcements and/or marketing assets.
@cjries Thanks Christopher! Yeah we try to put a lot of love and care into making the product really intuitive and delightful -- part of why teams that try to hack this stuff together in spreadsheets/docs/project management tools/etc. really struggle is that there's no structure and cross-functional teammates can't consume the info effectively.
Re: analytics -- absolutely on our roadmap! We're hoping to have asset-level analytics probably within the next couple months, and we're going to have some broader product/CRM analytics integrations with some really powerful impact reports, within the next couple weeks.
Thanks @cjries for the praise 🙌 - UX is always evolving and we appreciate the kind words. Can you walk me through some of the use cases in your GTM motion where you would get the most benefit from these types of analytics and what improvements you'd be looking to make given the data?
@jamasenr just gauging what the most successful campaigns were during a given GTM push. Was it that Twitter post that we co-tweeted? Was it a Medium article that drove a ton of people to the site? Helps the product marketing folks better understand with actionable data which parts of the campaign were successful and were not successful with actionable data.
Very cool tool, i think a bit a of a chicken and egg thing for me personally because i know this would help me actually launch things that are profitable, but i also don't currently have the profits toa afford something like it. Although i see that you have 2 months of unlimited usage, which is very generous. So I'll give it a try!
Hey @britt_joiner - We have a free plan for your exact use case! If you start to run into usage limits, we also offer 75% off for startups under 2 years old and raised less than $25M. Looking forward to hearing your feedback 🚀
@britt_joiner Totally understandable! We actually have a totally free plan where you can do launch planning indefinitely, as long as you're under a certain usage threshold. So you should be able to get the first version out the door without paying :).
This problem resonates A LOT. And the platform is looking super robust. Well done! But I must ask...did you use Ignition for this launch? 🙃
@scott_hanford You know it!! We've been planning for months in Ignition and we also dogfood all our own research tools (we use our SEO research tools for competitive SEO tracking), comms tools (we publish internal Slack updates and external release notes), and all the other stuff :).
Been using it since its days in beta, a super powerful tool for Product Managers and Founders. Would highly recommend it, Congratulations on the launch and kudos to the great team!
@porush_puri
Thanks Porush! Really appreciate your support!
Please let us know if you've any feedback!
Awesome product, built by an awesome team! Congrats on the launch! I assume you did some dogfooding to keep your GTM on track
@richkingpma SOOOOO much dogfooding haha. We've actually been demoing out of our Ignition 1.0 launch plan on sales calls for the last 2 months :). Thank you so much for all of your and PMA's support!!! Couldn't be doing it without you guys and the awesome community you've built!
Great news! Congrats @ozbad03 @karthik_suresh2 - big honor to be part of this, seeing your progress all the way from 0 to 1. Keep it up!
💡 Bright idea
This sounds like an amazing product - keeping all the threads of building and launching a product for the benefit of the launch timeline and information sharing and alignment within the team is so badly needed, tools like jira etc get too detailed and you lose focus on the bigger picture. I'll definitely be trying this one out!
@highgroundio Yes!!! That's exactly why we built this -- too many teams get sucked into thinking of their GTM process as a granular task checklist, but you need to be able to level up and see a more strategic picture if you're going to execute effectively, due to all the cross-functional teams' varying information needs. Please definitely let us know once you get in, if you have any feedback :)
@ozbad03 hey! Congrats on the PH launch with your excellent tool! It's a solid decision to use GPT for copy generation. Do you have some ideas for using diffusion models for ads creatives generation? It would be quite helpful for product marketing managers.
@nikita_abrosimov1 Hey and thank you! Absolutely in the plans -- over time we're going to be adding a variety of image and asset generation, including things like case studies and sales decks :).
Amazing product! Great UI and workflows in the product. GTM Ops is a big thing and the way Ignition solves this is very appreciable. Wish you good luck and success.
A great launch for Ignition 1.0! Looking forward to seeing how it will revolutionize team coordination and GTM plans!
@sz0u Thanks Sarah! Please let us know if you have any feedback once you get in and start poking around :)
Congrats on the launch! We have been using Ignition for a while and absolutely love it. The AI is as slick as it comes, but the app also works like a charm. Keep at it, guys; you're headed to the moon!🤘
@new_user_2373231363ddd <3 thanks Rumi! Really appreciate the support :)
Productroadmap.ai (by Ignition)