Hey PH! We're super excited to share the v3 of Ideally with you all. For the last couple years, our team has been on a mission to make the perfect shopping app - this 3rd generation of Ideally certainly isn't "perfect", rather marking another giant step closer. There are three firsts that the newest version of the Ideally app features: 1) An auto-organizing Idea List - as you heart more products, this section of the app automatically organizes and re-organizes to aid discovery. 2) A Sale Assistant - tracks prices and promotions, automatically buying for you when possible. It's more than a sale alert or price drop notification, the platform can actively purchase for you so you'll never miss out. 3) Personalization - even more tightly woven into the experience, from the strip of brands on your Discover tab to a "Hide" button on individual products where you can remove products / brands, the app gets smarter as you interact. Learn more at http://www.ideally.com. Let us know what you think!