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Easy Bloggers — Free influencers search & cost estimation for your campaign.
Easy Bloggers is the best place to find influencers for your marketing needs. It's free and it has tons of useful data.
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Jessica Gottlieb
I have so many questions. Are the influencers on this or are those guestimates? Because I'm seeing that someone with 55k subs on youtube should have 3200 views on a video after 30 days? That seems off. Also would someone with 55k subs actualy do a video for $120 as recommended? I haven't bothered with youtube (as an influencer) in a number of years and if these are real numbers then I understand why. Or is this still early stages and projected numbers (guesstimates?).
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@jessicagottlieb
Hi, Jessica! Your questions are so great and solid, thank you! We really appreciate your concerns cause they make us better.
Answers:
1. No, influencers are not in. We analyze overall YouTube and provide the best of YouTubers for our discovery service (and right now there are only English-speaking channels). All their metrics we calculate from public data.
2. Yes, you have just re-invented 'Retention Rate on Subscribers' (RRS here and onward) 👍 - the approximate metric that estimates which share of subscribers (non-unique viewers saying correctly) really see channels videos :) Yeah, sometimes it seems drastically low and inconsequential but it exists as is, we prove it with continuous measuring.
3. Yes, an influencer with 55K subs desires much more money than a 'pity' $120. They will want about kinda ... hm-mm, $1500. But THAT DOES really seem off! It's greed and overconfidence. There isn't an advertiser to pay such amount of dough for 5.81% RRS over 30 days or $700 in CPM! So we provide our price estimation ('RECOMMENDED PRICE') due to the real performance of that YouTuber that includes their median views over specific and comparable time ranges, audience interactions (i.e. Engagement Rate and Like Rate), Click-Through-Rate, audience geography and its comparable payability (yep!), and many other video performance metrics. It's not 'guesstimate', it's math science (but not psycho studies, you're right) 😎.
4. Yes, it's an early stage of our research on 'influence price'. But even now we have no errors more than 3-4 times (idk is it shyness or bragging) above or below our recommendations according to real campaigns. And we promise that we will enhance our estimations tirelessly.
Thank you one more time, Jessica, and feel free to ask more via hello(at)easybloggers.io or out here! 🥰
@jessicagottlieb Yes, I thought that you'd be interested in that! 🎉
But you can make your suggestions if you have. We'll be grateful for qualified feedback.
Hey Product Hunters!
Kevin, thanks for hunting us!
For the past year, we have been working very hard on Easy Bloggers.
Easy Bloggers is a media planning tool for influencer marketing campaigns.
The beginning of any influencer marketing campaign is a media plan and this is what Easy Bloggers do best!
We will help you find relevant influencers and predict the results of the campaign. !FREE!
Here you will find:
- audience analytics
- all major influencer metrics
- collaboration price
- contact details
- campaign cost forecast
- campaign results forecast
and much more
Our goal is to make influencer marketing accessible to everyone.
Peace!
@yauhen_razhko @salil_sethi @sergey_kutsuk The biggest problem is getting deal with influencers. When the product starts to give support about dealing with influencers, it will be valuable.
@yauhen_razhko @salil_sethi @emre_ozgunduz Yes, we know that! And we are unstoppable on the way to this target!
@miguel_039 Right now are available data of YouTubers from 5 English speaking countries: USA, Canada, UK, Australia and NZ. And that countrries are defined not as channel owner's residence but as channel's prevalent geography of audience.
And scarcity of countries list is just an issue of market fit and launch activities. We'll add more countries in a few weeks/months as well as more social platforms.
And right now Spanish speaking countries are our top'1 priority :) Be waiting for Spain in the short run.
Influencer marketing is one of the best ways to quickly build trust, credibility and relationship with the fan base of the influencers. The Easy Blogger app is rich in features and is easy to use and will allow users to set their budget and choose their influencer type.
Once feature that can be incorporated, maybe later on, is finalizing campaign expectations with the influencers. This is because your preferred influencer may have operated with other brands before yours. Consequently, they might already have their own procedures in place for the way they do business.
Working on my PH launch database, Easy Bloggers is super useful to reach appropriate people. Thank you guys!
Such a great tool. As far as I can understand this is just for YouTube, are you planning to create a similar one for Instagram? Would be fantastic! :)
Thanks to everyone who made it! It is easy to use, everything works perfectly. Yesterday I bought the first media plan for our startup.
This is a great idea for the fast-growing influence-marketing niche, I'm really amazed by the work you have done so far. Good luck guys!
@angelina_dmitruk Thanks! We really appreciate it! It's the best timing for the growth of marketing in that field.
?makers This looks awesome! I'm curious how you've estimated CTR for talent influencers. Is this based upon historical click data or industry averages, etc.? I've seen clicks vary widely by channels, so curious what went into it. Thanks a ton! Can't wait to use it 👍
@markwi11is
Hi, Mark!
Yes, we measure CTR for influencers as median of sponsored links' CTRs for all their videos that were uploaded over last 90 days (!). But now we stop monitoring of popular link shorteners and start using our own data from clcr.me shortener which is the very special and sophisticated one and is maintained by us :) That's why some profiles have a lack of CTR data but we are gathering critical mass of data in few weeks/month.
Also for exported Media Plans as Google Sheets we use universal value of CTR instead of particular ones as part of flexibility and transparency for customer use. But you can adjust this value (and some other ones) in Sheet in one click.
Wow! I can see how useful and powerful this product can be. Such a quality! Congrats, the great product.
@juliajablonski You are welcome! Hope we'll be able to amaze you much more and from now onwards!
Great product, well-thought features! The product will obviously enhance the efficiency of advertising.
The platform provides projections for views, engagement rates, CTR, CPM, CPC, and CPA, so you can understand the value of each influencer in your media plan. And that’s incredible!
The service is made to obtain insights of various businesses and brands besides creating leads and collaborations according to one’s needs.
@joeburridge Sorry, but we created this service exactly for the second mentioned reason - to find the most fitting collaborators due to the keywords and audience preferences of particular request.
Hi. Can you tell me please whether you work only with YouTube influencers or other platforms as well?
@charleshaulard At the moment we provide data only for YouTubers but we are planning to add other platforms such as Instagram.
@dany_de_boca Yes, Dan, it's just analytical data on YouTubers performance. But we use a non-ordinary approach to calculate these metrics therefore we provide the ability for a seamless comparison between channels and prevent fraud or inaccuracy.
Making agreements with every YouTuber is no way at the moment when there are already too many marketplaces and services with which influencers and brands are fed up.
@sergey_kutsuk Thank you for your response.
So it can happen that the advertised price for a campaign is not at all accurate?
But your platform remains an excellent tool to get an idea of the cost of a campaign.
I’m glad you made it! Easy Bloggers is easy to use. Last week I bought the first media plan for my brand campaign.
Awesome idea and great site. I just looked up a bunch of Youtube channel's reach and cost in like 5 minutes. Great work.
@tylerperkins5 Yes! Be waiting for Media Plan export in a few days. But, please, be aware that price is recommended one and we estimate it regarding real metrics and performance of influencer. Real blogger's price may astonish you sometimes )))
I wish you success. Looks like the team have made a pretty huge job here, collecting all the data etc
The team has done a big work. It is visible that the service is for meeting users’ needs as much as possible. Great!
If there are any issues, the team helps to solve them really fast. The platform is convenient to use. 5 stars!