Episode Synopsis: Matthew Brennan from China Channel and a well-known expert on Wechat joined us for an in-depth discussion on the recent launch of the Wechat mini-apps or programs, the philosophy behind them with interpretations on Allen Zhang, the founder of Wechat and their impact to the Wechat developers, businesses & brands living within the ecosystem. He also shared his thoughts on how the Chinese Internet are making huge leaps and bounds from online to offline and provide his perspectives to how Wechat dominate messaging and apps in China.