How To Get Free Press for Your Startup
p/how-to-get-free-press-for-your-startup
An interactive video course coaching you to do your own PR.
Dmitry Dragilev
How To Get Free Press for Your Startup — An interactive video course coaching you to do your own PR.
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Jim Carter III
Is "full access to all the lessons" = the video courses in the budget option? Appreciate the effort you've put into this bundle.
Dmitry Dragilev
@noinput Yup, the budget option. You can use the discount code PH to get 25% off the budget as well. :)
Dmitry Dragilev
BTW, I'm happy to answer any PR questions you have in this comment thread, just ask your questions about reaching out to press and I'll do my best to answer them.
Dmitry Dragilev
Not too long ago I wrote an article about doing your own press outreach which went wild on Reddit: https://www.reddit.com/r/Entrepr... I've gotten hundreds of people emailing me asking for 1-1 help to coach them through reaching out to press. I decided to record this course to help startups do their our PR. Just today for ProductHunters - use code: 'PH' to get 25% off the course.
dan slagen
@dragilev What have you seen work best for PR outreach for startups?
Dmitry Dragilev
@danslagen It's a pretty general question man, I'd say building real and lasting relationships with journalists has worked the best for me. This quote from a friend of mine Rebecca who used to write for VentureBeat sums it up nicely: "Unfortunately, the relationship usually feels one-sided. You — a PR person, employee, or entrepreneur — reach out to the press when you need coverage. You are asking for a service, for us to pick your story over the dozens of others we could be writing about. Rarely is that reciprocated. If you have a tip or an idea for an article that gasp doesn’t involve you, share it with a journalist. We are always on the prowl for good stories." It's from her article on startups pitching her: https://medium.com/@bekahgrant/c...
Sapph
Is it possible to get press coverage if you have a very "boring" company (e.g. you make fertilizers or something)? (Without something newsworthy happening.)
Dmitry Dragilev
@sapphli Hmmm, good question. What I would do is focus on something beyond your product, for example Daniel Russell made an infographic which got him in all major press and to the front page of Reddit: http://attentiv.com/front-page-o... Try to think what content can you create which will excite people.
Corey McAveeney
Question for you, what is the best way to pitch a journalist: email or Twitter? I've heard tons of conflicting advice on this.
Dmitry Dragilev
@kulturenvy Ha, good question! Fractl did a kick ass study in which they asked 500+ journalists about what they prefer, here is what they said: *81% of journalists prefer being pitched over email also a nice little tip: 69% prefer to be pitched in the morning Here is the study: https://growthhackers.com/slides...
Wilfred Hirst
Great article from the Reddit post, I learned a lot. Curious, will you be going over anything different in this course?
Dmitry Dragilev
@wilfredboston In the course I actually reach out to journalists live and record myself doing it so students see all this theory in practice. I also share the best email templates which have worked for me over the years. Most of the course is live examples.
Wilfred Hirst
If you don't mind, I'm interested in knowing which email templates have worked well for you and which have been total flops?
Dmitry Dragilev
@wilfredboston Sure thing. Here are the best email templates which worked for me, I go through these during the course, happy to just give this away to you. This PDF has a different pitch angle attached to each template so it should give you ideas for different angles: https://www.dropbox.com/s/zrc1k8...
V
Question for you, what time is it best to send an email pitch to reporters?
Dmitry Dragilev
@proxet I'd say early in the morning is the best. In that Fractl study I mentioned above 500 journalists were asked this very question: "What time of day you prefer to be pitched?" here is what their response was: 69% prefer morning 22% prefer afternoon 9% prefer evening I would stick with the morning, it makes sense because they get their day started and figure out what they are going to write during that day in the morning. Look at slide #38 in this slide deck : https://growthhackers.com/slides...
Roimer Gariguez
Awesome product