The Humans Strike Back — New podcast to help you succeed by putting people first.

The first episode is so good - Rand Fishkin (one of my favorite people in tech) is the first interviewee, which is appropriate since his values of transparency and doing well by doing good are so aligned with what this show is about.

Pros:

H2H (human to human)

Cons:

To be 100% honest, none.

Hey, Louis here from Hotjar - I'm the hunter of 'The Humans Strike Back' but it was a team effort, believe me... Right now I could describe at length how hard we worked to make this podcast happen or how many hours we spent on in front of our laptop to launch on time... But I'm not going to do that. Instead, let me tell you the real story behind 'The Humans Strike Back' by Hotjar... -- BUT, before that, let's answer two concerns you might have right now: > Concern #1: "Grrr... Same 10 interviewees that are on every tech podcast" Looking at the second picture with all our guests' faces, you would be right, be hear me out. When I started this project I started to interview people I knew - It was easier for me... and a bit lazy. But when my colleague David Peralta got involved, he turned everything on its head... We will have a healthy amount of 'superstars' AND super interesting people you haven't heard about before. The topics will go beyond tech or marketing. We'll talk about privacy, self-care, putting your team first, etc... > Concern #2: "Grrr... Only 2 women in the line-up so far... Talk about being human!" Looking at the second picture it's also very true but this isn't the real picture. We're happy to announce the following guests on 'The Humans Strike Back' in the next few weeks: - Poornima Vijayashanker - Founder, femgineer.com - Ayelet Baron - Purpose + Profit - Sarah Doody - UX Expert - Lucia Guillory - Head of People, Patreon - Sharon Salzberg - Insight Meditation teacher - Diana Chapman – founder, Conscious Leadership Group The guests we will have on 'The Humans Strike Back' will come from diverse backgrounds, with a wide range of expertise. -- Right, back to the story. 'The Humans Strike Back' started because I hadn’t come close to meeting the target I had set myself of 50,000 hits per month on the Hotjar blog. I was focusing so much on this target that I had forgotten about helping people to reach their goals. My CEO David Darmanin had a call with me to put things into perspective (this was in November): “Yes, reaching our objectives in the long-term is important but you know what is even more important? Helping our users to reach theirs. That’s what we care about first. The amount of subscribers, the number of signups, the traffic on our website, our profits… They all come after." I then made the decision to wipe away our entire content strategy. 6 months worth of work went up in flames, just like that. “What if we could interview people who generated results by putting people first?” After some trials and errors, we zoomed in on 'The Humans Strike Back', a weekly podcast designed to help people succeed by putting people first. If you want to know the full story behind 'The Humans Strike Back' subscribe to the podcast on https://www.hotjar.com/humans and you will receive it via email 🔥 Take care and be human. Louis + Hotjar Team

Love Louis' accent!

PS - How do I join the Facebook community?

Pros:

Love the overall message and theme. A+ !

Cons:

The first three episodes on the landing page are men. Get some women on there! Wait... now I see Kim Walsh on Episode 4 :)

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Loved the first episode and can't wait to hear the rest! Especially looking forward to the self-care discussions - we always need more of those!

I've loved @louisslices' bullshit-free approach to marketing since we first met (here on Product Hunt, actually!) Can't WAIT to dive into this new project.

Looking forward to more of this podcast and to have it as one of my must-listens from 2018... which, from what I've heard and the passionate community behind it, I'm pretty sure it will be! 🎙️🔥

This is a truly valuable podcast for the people who care about doing marketing or engineering growth or playing a role in advancing the project they're working on in a way that's human, empathy-driven and ethical.

With so many shortcuts, being able to create true value, without gimmicks, without tricks and using dark patterns is rare and sought-after.

I can't wait to listen to more episodes and put the wisdom in them to work! For me, they are truly useful and actionable.

Pros:

Empathy-driven marketing

Cons:

Nothing so far.

I expect nothing but top quality coming from you, Louis, so I’m confident this is going to be stellar. Plus, marketing for humans = my language. Can’t wait dig in!

Aha! So this is what this is. I've been seeing it a lot on my Facebook feed and was mildly curious, but not curious enough to click through (also, the 80s arcade style to me is a little tired). Now that I've seen a bit more detail though, it's funny that something can be called "empathy-driven marketing" because it feels intuitive and like a no-brainer to me. But I suppose it's not necessarily a starting point for every marketer. Going to subscribe and listen now! :)

I've been following THSB here and on their Facebook group, and it's such a great idea - exploring how to use innovation in the service of humanity, rather than as purely a means to make more money. Or innovation for innovation's sake. It's more like, what are we putting out into the world, and what impact does that actually have? After listening to the first episode today, I'm not disappointed. Rand Fishkin is one of my favorite humans and an interview with him never disappoints. I just wish they'd had more time to go into more of Rand's story, but what they did cover was very interesting.

Pros:

A very interesting take on how to improve tech, and how we live with it

Cons:

First episode was shorter than I expected

I expect nothing but top quality coming from you, Louis, so I’m confident this is going to be stellar. Plus, marketing for humans = my language. Can’t wait dig in!

Been listening to the first episodes and have enjoyed them a lot. Great guests and interesting honest talk about human-centred business growth.

Pros:

Great content, interesting conversations, and much needed BS-free talk about growth and marketing online.

Cons:

I'm not a fan of the music they use but that's a very minor complaint.

Awesome 🔥Subscribed!

Where's @rushkoff, leader of #TeamHuman?

I liked the first episode of "The Humans Strike Back", looking forward to listening to the next one!

Awesome initiative 👏

Totally recommended. Keep up the good work at Hotjar! Eager to see the next episodes

Already subscribed! :) Good luck!

One of the most promising podcasts I found this year! Looking forward to the rest! :D