Smart way to insert travel, something most people think about a couple times a year, into someone's daily routine, @gillianim. This is a really good example of "productized marketing." There's probably a better term for it but similar to content marketing, apps or sites tangential to one's core business can be an effective way to reach new users.
KISSmetrics' MyAnalytics (cc @hnshah@Evanish), Crew's How Much To Make An App (cc @mikaelcho), and Front's Inbox Checker are a few examples that come to mind.
P.S. This would be a nice addition to @chrismessina's #ChromeNewTabs collection.
@hnshah@Evanish@mikaelcho@chrismessina@rrhoover people think about travel often but rarely get around to turning those aspirations into concrete plans. At @hitlist_app we're very focused on making travel more accessible and approachable, which we do by giving you the most relevant information: what destinations are most affordable, how long it will take you to get there, and if anyone you know lives or has been there. Wandertab was a natural extension to help you discover more places and, as @jedc said above, realize how affordable they can be.
@rrhoover Crew has always done a great job with productized marketing. Coffee & Power (list of coffee shops with wifi & plugs), Unsplash (free stock photos that don't suck), How Much to Make an App and Good Mood Board.
@rrhoover Trying to separate "product" from "marketing" is foolish - so I'm not sure you need a special term for when they work together. But, you touched on some of the strategy behind wandertab. The challenge is just making the tradeoff between the cost of building a "tangential" product and the potential impact on growth, etc. In this case - it's just so simple - so we went for it. The only negative so far has been the loss of productivity among the team. :) I admit that it turned out to be more addicting than I expected...credit to @timotje's design/execution.
Just installed it. This is an awesome idea and beautiful implementation! Although... I fear I may end up getting distracting, forgetting why I opened the tab, and booking a getaway.. Oh wait is that the point? =)
I installed this yesterday, and what a great experience. Beautiful photos, and it doesn't slow down opening a new tab (like so many poorly written extensions do). It's a great reminder that travel isn't as inaccessible/expensive as you may think!
We worked with @sterlingsrq on a new tab project we need to finish up and submit to PH, but as working with him we discussed that the new tab is going to be a growing part of marketing. Lets you interact with your users/customers many times a day, every day. You just have to provide either a really good set of tools or engaging content.
This is a very cool tab, so kudos.
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