Grove
p/grove
No ego. No agenda. Just advice.
Niv Dror
Grove — Personalized financial planning for everyone
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Grove is a personal trainer for your money. Through proprietary software combined with Certified Financial Planners™, we offer personalized advice at a fraction of the price of traditional financial advisors.

Replies
Ryan Hoover
On my 2018 to-do list: ◻️ Figure out my finances @chris_hutchins, can you share any results or case studies of Grove? I've lagged personally as there's never a feeling of urgency and something else is always more pressing on my task list. I need motivation! 😊
Bobby Schultz
@rrhoover Have you straighten out your finances yet? Beyond the putting savings/investing on autopilot it seems like the issue with budgeting/spending is that there's a really poor signal-to-noise ratio 📉 and long delay on iteration cycles 🐌.
Tammy Han
Congrats on launch! Have loved having @chris_hutchins as my personal version of The Points Guy, IRL, so incredible founder to build this needed product. Excited to see Chris scale himself & his financial advice through software :)
Brenden Mulligan
Congratulations on the launch Chris!
Erik Torenberg
Congrats on the launch team! What's the biggest financial mistake people make?
Anfernee Chansamooth
@eriktorenberg I'd imagine it's not staying on top of their numbers, and mapping clear pathways to achieving financial goals. Curious what you and the team find @chris_hutchins. Btw, love this. Any plans to provide this for Australian (and other international) users?
Riz
Damn, I need this. I've got a lot of questions about my finances and have gotten different answers from different advisers. I'd love to try this out. I love the idea of an annual checkup, too, to make sure the financial plan is going well, and if any priorities have changed! Well done!
Daniel Burka
Awesome. Congrats Chris! So excited to see this... uh... grow.
Courtney Guertin
Congrats Chris and team! The majority of people, myself included, are a bit lost on where to start when it comes to figuring out their finances. Some may know what basic steps but at different points in their life, initial career, housing, family, these steps will change and different advice will apply. Excited to see where this goes and how it can help people.
matt hunter
I've known @chris_hutchins since 2010, he's one of the most financially savvy and frugal people I know. The founder + product fit for him and Grove is amazing. I'm excited for him and the team to launch!
tom meagher
The homepage illustrations remind me a lot of Intercom.
Stefan Dunjic
@tomfme This illustration style is popular with a lot of startups recently, Slack, Todoist, Shopify, the list goes on. It's funny how you can notice a change in illustration style compared to just a few years ago, across the spectrum.
Matt Van Horn
boom! congrats
Alexandre Sartini
"Unfortunately, we can’t respond to comments due to investment advisor regulation." Where does that come from? I've never seen a financial institution providing financial advises not responding to comments because of regulation. Is this a US thing?
Matthew R. Carey
Chris and Chris, along with the rest of the Grove Team - The product looks awesome. This is a much needed innovation. Allocating assets is only the beginning of financial advice and the team at Grove is doing awesome stuff to bring REAL financial advice into the 21st century.
John
Congrats Chris and team 👏👏👏
Saravana Kumar
Is the product targeted for only US market at the moment?
Anfernee Chansamooth
@saravanamv yes, looks that way. Makes sense to limit the MVP for one location. Where are you located?
Jake Gibson
I love this concept. The low end of the personal finance market is saturated with chat bots and apps that make users do all the decision making. The high end is solely focused on investments. I love that there’s finally someone helping everyone with their full financial picture.
Casey Caruso
Congratulations on the launch! The timing of this release is perfect. Especially with where financial literacy is today, we are in such dire need of Grove. Excited to see this team and product flourish.
Chris Hutchins
Hey PH! I'm incredibly excited to share Grove with you all. For the last two years, our awesome team has been on a mission to make comprehensive financial planning accessible and affordable for everyone. And today, we are beginning to open our doors to the public. The first step is to join an online intro session at http://hellogrove.com where you will meet an advisor, learn more about the service and get your questions answered. We’ve also launched our free financial checkup at http://hellogrove.com/checkup, where you can get a free analysis of your own financial situation. Let me know what you think!
Esco
@chris_hutchins for some reason when I go to register for the intro call it won’t let me enter my name or choose a time
Nick Abouzeid
@chris_hutchins @woahesco Looks like it's working now! 🤗
Maddie Hall
Hi Chris, I love the on-boarding wizard for the product, how did you determine which question to ask in the flow? Do the results impact who you are matched with or do they act more as info for your plan?
Brenden Mulligan
@maddie_hall1 I agree. Such a great onboarding experience!
Graham Hancock
@maddie_hall1 I love the onboarding flow too. The recommendations page is so full of great advice, and that's before you've even signed up!
Markus Steinbach
Cool app. Thanks!
Laura Gluhanich
Congratulations Chris(es) and team! Excited to see this finally out in the open.