Similar to Tom's Shoes model: "For every subscription purchased, GoodMouth donates 2 brushes, or the equivalent in dental care, to someone in need."

My girlfriend's a dental hygienist and we've done some customer discovery on this very space. Crazy to see it in the flesh:)

interesting. we also don't replace our toothbrushes often enough.

Loving the corporate plans. Makes total sense.

Hmm, I'm convinced that electric toothbrushes are still more beneficial than ordinary ones. If they sent me a new head for my Sonicare that would be nice.

Funny, I sort of do the same thing already with amazon subscribe & save.