The brand seems a bit off, IMO: alluding to the glow of pregnancy to women who are trying to get pregnant (and may not be succeeding)?

I like the idea of bringing big data & quantified self style approach to women's reproductive health, a field often overlooked by tech & lacking in well designed products. Remains to be seen whether the promise of real data-based insights will actually pan out.

Glow isn't just for people trying to get pregnant, it's also for those actively trying not to. It's really useful for better understanding your cycle and scheduling around that time of month...

Every woman should be using Glow!